Blog or Bust
By Glenn Roberts, Jr., Wednesday, August 1, 2007.
SAN FRANCISCO -- Blogging is an integral part of the business model for Luxury Realty Group, a Las Vegas brokerage company.
Bruce Hiatt, broker-owner for Luxury Realty Group, said during a Broker Internet Strategy Session at the Real Estate Connect San Francisco conference today, "To stay with us everybody has to be able to blog. They have to be good writers. They must blog at least once every two weeks. I review it myself to make sure it's informative."
He also estimates that 30 percent of the company's business is related to blogging.
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