Staying on message

Last fall, as home sales were slowing but prices hadn't begun their descent, the National Association of Realtors launched a national campaign to persuade consumers that it was "a great time to buy or sell a home."

A few things have changed since then, but NAR hasn't completely abandoned that slogan -- which was undoubtedly the product of thorough and costly PR research.

Today, NAR issued a press release hailing the decision to let Fannie Mae and Freddie Mac buy and securitize more loans, and steps Congress is taking to pass legislation to modernize FHA (see below).

"It really is becoming a better time to buy a home," NAR President Pat Combs says in the latest press release.

Not the most enthusiastic "call to action" you've ever heard, huh? Guess we just have to stay tuned to learn when NAR believes it is once again "a great time to buy or sell a home."

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.