Will ad-dependent sites soon starve?

Much is being written about and measured in the world of online real estate advertising since many are now observing what happens to this revenue model now that the downturn has started taking casualties.

Zillow has been the big question for those in online real estate. The company has built itself as a media shop, relying on advertising from all facets of the real estate, mortgage and home improvement industries.

ClickZ News has a Q&A with Zillow's VP of Sales, Greg Schwartz.

Future of Real Estate Marketing sparks a weekend discussion thread on the future health of ad models.

1000WattBlog also comments on the subject, citing some recent reports that are worth a close look.

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