TONS OF ALL CAPS AND EXCLAMATION POINTS!!! A MUST SEE!!
By Glenn Roberts, Jr., Wednesday, November 28, 2007.Bookmarking Sites
The Real Estate Desperation Index: A simple measure of the level of housing-market desperation for a given market area:
- Go to craigslist.org and specify a market area.
- Select the "housing" category and the "real estate for sale" sub-category.
- Type in "incentives" in the "search for" box and click the "search" button. (Here's a sample results list for Miami: http://miami.craigslist.org/search/rfs?query=incentives.)
- Select any listing that is typed in all capital letters and features one or more exclamation marks.
- Enjoy.
A sampling:
- "$89990 I PAY YOU TO BUY!" from Tampa. "ALL YOU LITERALLY NEED IS $99.00 TO BUY!!"
- "$287000 SANTA SAYS NO PAYMENTS!!! NO JOKE!!! THEY PAY YOU!!!" from Las Vegas.
- "$324200 BUILDER'S BLOW OUT SALE!! PAY NO CLOSING & HOA FEE!!" from Los Angeles.
The incentives promised in some of these ads range from home-price reductions to a variety of free upgrades and/or reductions in taxes, fees or mortgage costs. There are phrases like "THESE DEALS WON'T LAST!!!" -- but they don't specify whether the deals are going to get better or worse. Another thought: If the deals were really super-crazy-wild good, would they need to "shout" about them?
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