Redfin hits the airwaves again

Redfin made its first appearance on The Today Show this morning -- another PR win for the company everyone in the industry loves to hate. CEO Glenn Kelman covered the company's list of seller tips on the segment, which include things like "don't overprice" and "market the property online." Not exactly things those in the industry didn't already know.

The clip can be viewed here under the title, "The science of real estate."

The company has been in the spotlight off and on since its primetime debut on CBS' "60 Minutes" last May. The list of press appearances is quite impressive and enough to make any entrepreneur salivate: Wall Street Journal, New York Times, Wired magazine, to name a few.

Kelman discusses his theory and practice of PR in this post on Guy Kawasaki's blog, "DIY PR."

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