Roost jumps into real estate search scene

A new real estate search site rivaling the likes of Realtor.com, Trulia and Zillow, has pounced on the scene. Roost.com launched its public beta today.

The site appears to mirror Trulia in the way that property listings search results show photos, price and other basics, then lead consumers over to the brokers' Web sites for additional details.

The company is gathering listings via partnerships with brokers who have IDX data feeds in place, according to Roost's Web site.

The real estate listings aggregation space is quite crowded these days, but as Joel Burslem points out over at FOREM, it's never too late for a company to eye a space and think they can do it better. His case in point: Kayak.com, a search site in the travel vertical. Kayak launched much later than Expedia, Orbitz, Travelocity and others, but ask anyone who's used it and they often say they are fanatics (among my sphere anyway).

An interesting connection between Kayak, Roost and the "latecomer" approach is that Greg Slyngstad, director of Kayak, sits on the board of Roost.

More later on how the site works with brokers and agents.

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