Assimilate with the TruZilYa!

Trulia, Zillow, and Yahoo! Real Estate are spearheading an effort to standardize data standards for real estate listings. When they're adopted later this year, the XML-based standards will allow brokers to send the same data stream to multiple aggregators.

Homes.com, Homescape, Oodle, Point2 Technologies, Realestate.com, Vast.com and vFlyer will also adopt the standardized data format, which is open to "anybody else who wants to join us," a Zillow spokeswoman told Inman News (see story).

Hard to imagine brokers would quibble with the concept, and Realogy Franchise Group says Century 21, Coldwell Banker, ERA and Sotheby's International Realty are on board.

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