Blogging + Realtors = LA Times Sunday coverage
By Jessica Swesey, Monday, February 11, 2008.Bookmarking Sites
All RE.net eyes were on the LA Times story yesterday, "Realtor blogs help reel in clients, boost sales," that dives into the practices of some of the industry's top real estate bloggers.
We've been following this story for several years now -- starting in 2004 when we discovered a Florida Realtor, John Mudd, taking his business to new heights via blogging. (Sadly, Mudd passed away in 2006.)
Interest in blogging for real estate business is still heating up. We get e-mails and story feedback all the time from agents who are taking it up or looking to crack open a new blog.
But amidst all the exhuberance for realty blogging, there has to be the cynic voice who says, "This can't possibly work for everyone." Right now, that voice is HomeGain, which on Thursday published a blog post making a case against blogging (yes, we see the irony there).
Bottom line from our view is that blogging is working for some agents, though it may not be for everyone. Whether it's working or not, there's still a healthy amount of interest in this new prospecting technique.
So if you're interested in hearing more of what your blogging colleagues have shared about how they do it, further reading is here:
The Real Estate Blog Revolution (a three-part Inman New series on the trend)
Miami Realtor's condo blog landed him a job -- for 5 weeks (recent news story about a Miami Realtor's blog that landed him a job, then got him sued and fired)
Knight Citizen News Network's guide to limiting legal risk (something to check out if you're a blogger need some guidance on libel laws and other legal risks)
And there's always ActiveRain -- a network of some 30,000 real estate bloggers sharing their tips, techniques, questions and answers on the topic.
Of course, Inman News would also like to invite everyone to the conversation and networking at Bloggers Connect, slated for July 23 at the Palace Hotel in San Francisco.
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Submitted by Anonymous on February 11, 2008 - 3:47pm.
I believe blogging does work for the Real Estate industry. While this post and LATimes article talks about realtors, I have experience that it helps with Builders too! A TV Show and website was created in Chicago for builders to sell their homes (Homes Plus) and the blog on the website is helping to drive traffic to their sales centers and websites. Video is still the main driving force behind the show and website, but the blogging tool has helped drive that very important web traffic to these builders.
Blogging and video on the web are the future of real estate.
www.cltvhomesplus.com
Submitted by Anonymous on February 11, 2008 - 5:40pm.
There is only about room for a group of 20-30 really nationally known RE bloggers. It takes serious effort and a major hook to break into that.
But most RE blogs are aimed locally and they can do just fine.
Just like only a few people get to be selected for the World Cup soccer team... but anyone can play soccer.
Just all depends what your goals are.