Mobile search called 'next big technology shift' in real estate

If you're curious about how mobile technology can be used to help market real estate and reach potential home buyers, a new white paper from WAVGroup out today dives into the subject.

Not long ago, the notion of using mobile technology in real estate meant nothing more than agents toting around cell phones and wireless notebook computers. But new developments have opened up a lot more capability for mobile devices to be used to send out property information to buyers and make that immediate connection that's identified as the vital piece to converting leads to closed transactions.

According to WAVGroup's research, mobile search tools can also help improve the marketing value of off-line advertising such as yard signs, magazine ads, newspaper ads and other localized marketing programs.

"Providing buyers with tools to perform their own searches in the mobile environment will
be the next big technology shift in the real estate industry," WAVGroup says.

Realtors using mobile search technology are more likely to convert a drive-by consumer into a qualified lead, according to the research. And mobile search technology enables agents to provide more detailed information on a property, while also giving the immediate response consumers expect.

WAVGroup's white paper lists examples of problems and solutions that mobile search technology could potentially cover for agents. You can grab a copy at this link.

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