Internet marketing, 4Realz
By Jessica Swesey, Thursday, February 21, 2008.Bookmarking Sites
With so much bad marketing advice out there for Realtors, Dustin Luther of 4Realz Consulting says he's hoping to counter the sales pitch with a course that's designed to be purely educational.
Luther, who is taking his Web smarts on the road in Southern California this spring, told Inman News he's designed his day-long course to attract agents who are interested in technology and in learning how to implement a successful online presence and online marketing campaigns.
The course will cover blogging, engaging in social networks, how to attract leads, track where leads came from, and implement systems for effectively communicating with clients and closing business. After the course, Luther will set agents on a path to engaging in online communities and blogs with a 15-minutes-a-day exercise he'll offer up daily.
Luther gained recognition for his understanding of online marketing when he created the Rain City Guide blog in Seattle, and went on to work with Move Inc.
He has teamed up with Jim Marks, founder and president of Virtual Results, who will teach agents what a real estate Web site will look like in 2008 and beyond, as well as ways to measure their progress in Internet marketing.
The duo will have guest speakers as well, and are slated for the following cities next month:
Los Angeles, March 6
San Diego, March 19
Orange County, March 31
More info about the course is at 4RealzEd.com.
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