Time to get real
By Jessica Swesey, Friday, February 15, 2008.
Kaira Sturdivant Rouda, president of national real estate franchisor Real Living, released a book today, "Real You Incorporated: 8 Essentials for Women Entrepreneurs."
Guys -- stop rolling those eyeballs -- this isn't one of those "break the glass ceiling" or "how to lead like a man while still being a woman" kind of books. It's relevant to real estate agents as it focuses a lot on finding your own authentic brand.
Rouda also shows readers how to use a personal brand as a competitive advantage.
Phoenix real estate blogger Jay Thompson points out that the book applies to men as well as women. He mentions in the comments of this post that he's not afraid to be seen thumbing through his copy.
Copies are available through the book Web site, www.realyouincorporated.com.
An InmanTV video interview with Rouda can be seen here.
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