Barking up the wrong tree

If sponsoring an event for dog lovers is a sophisticated way to drum up business for real estate agents (see post below), this Washington Times story suggests the perils of a more blunt marketing technique: spamming.

Seems a mortgage originator recently made the mistake of e-mailing FDIC chairwoman Sheila Bair a pop-up ad offering her $400 monthly payments on a $175,000 loan. The article doesn't say say whether the offer was legit or whether the originator is in hot water, but does a nice job of exploring whether lax regulatory standards helped create the "dry forest" that Treasury Secretary Henry Paulson recently told lawmakers ignited into the mortgage meltdown.

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