Recruiting the 'Yutes'

As if recruiting real estate agents in a downturn weren't hard enough -- Lori Cox asks in an Inman Groups discussion how one goes about recruiting younger, Gen Y agents.

I've affectionately called them "Yutes" here because I saw a rare opportunity to quote Joe Pesci from "My Cousin Vinny" in a real estate blog post, and because it starts with "Y" - get it?

This discussion will likely become an ongoing thread for brokers. The National Association of Realtors released its latest member survey last week, which showed the typical Realtor is 52 years old, a world apart from the coveted Gen Y consumer who is somewhere in his or her mid-20s.

Since much of Gen Y speaks in weird text and instant messaging speak (do you know what TTYL, BFF and FTW mean?), it will be pretty important that agents know what the heck they are talking about. The obvious connection and reach for brokerage longevity will be to bring on more Gen Y agents. But that's easier said than done.

If you have some insight into recruiting "Yutes" into brokerage offices, cruise on over to the thread in the community section here.

Inquiring minds want to know.

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