The future of real estate video
By Joel Burslem, Monday, January 12, 2009.At Inman News' inaugural Digital Video Summit last week in New York, we were honored to have Channing Dawson, the Emmy award winning adviser from Scripps Networks Interactive, deliver a keynote address that gave us a peek at some next generation interactive video strategies and their application to real estate.
Many attendees requested links to the videos contained within Channing's presentation, which we've posted below, as well as how it related to his talk, which will we have available shortly on Inman.com.
In the meantime, enjoy these fantastic videos and let us know if you'd like us to host another Video Summit this summer in San Francisco.
Marshall McLuhan (predicting the rise of social media online):
Google Chat (video collaboration):
Neil's Home Cinema (user-generated media):
Bruce Lee Ping Pong Nunchunk (viral video for marketing):
Obama (one-to-many communication via video):
Facepaint by James Kuhn (new forms of art):
YouTube Symphony (collaborative music):
Redfin (video marketing as education):
PlayStation 3 Home Edition (video embedded in virtual worlds):
Wii Bowling (video marketing as entertainment):
CNN Hologram (new video technologies):
Blendtec (video brand building):
Loreal Not for Women (user-generated advertising):
Perceptive Pixel Wall (new ways to interact with video):
Children at SmartBoard, Edusim (immersive education):
Mankind is No Island (short-form cellphone video):
Channing DawsonAll rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.
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Submitted by Diane Webster on January 13, 2009 - 12:01pm.
Brad,
Can I use this last youtube video "No Man is an Island" in my blog?
Thanks,
Diane Webster
Submitted by Christy Leavine on January 13, 2009 - 12:11pm.
Great line-up of videos here, the Wii bowling looks fun!
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Submitted by Joseph Bridges on January 14, 2009 - 1:39pm.
It isn't hard to see that video will continue to be the future. So the race will be to see which agents, brokerages, and lead generators create a system around using video.
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Submitted by David Tapper on March 10, 2009 - 1:57pm.
Very cool video on PS3's "Home". I might be a good way to meet clients. I don't own a PS3 but I own a Wii, I wonder if they offer something similar.
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Submitted by Andrew Mooers on February 21, 2010 - 6:18am.
Video is huge in real estate because your buyer is no longer local, has never been to your area, does not know you. Video fills the unknowns, turns on the light and gets the buyer out of the dark. Using five senses if done right...not just the eyeballs to scan images that look like someone put vaseline on the dirty lens, wrote one size fits all scripted copy to play it safe. The buyers are not getting fed the information they are starved, thirsty for.
Video is 30 frames per second, with 40% of the experience the audio from the location, your home town, out of your own month talking one on one like you and I are parked on a diner stool eating our bacon and eggs. Chewing the "fat" Video, still just talking about it? Take it for a spin.
Maine REALTOR Andrew Mooers - Houlton Maine / Aroostook County
www.mooersrealty.com