• What the real estate industry can learn from Justin.tv

    Justingear So there's a young guy in San Francisco who walks around with a video camera strapped to his head recording everything and it's live on Justin.tv. You may be thinking, "OK, so what?" I just tuned in and saw Justin putting dishes away in his kitchen. Riveting.
    The San Francisco Chronicle recently did a frontpage spread on Justin and crew.
    "OK, so what?"
    I've been giving this some thought -- why is this news? Why are we paying attention? Then I realized that the answer to that question doesn't matter so much. People today are interested in themselves and connecting to other people like them. Think MySpace, YouTube, Facebook, Where the hell is Matt?. Breakthroughs in blogging, video and other communicaton tools have enabled us to broadcast ourselves like never before. In the context of real estate -- this makes your next generation real estate consumer even more self-centered than the last. So who is at the center of the real estate transaction then?

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  • Suddenly my last move seems like a cakewalk

    This Turnhere video, The Moving of Paul Revere Williams, traces the literal move of a home designed by famed architect Paul Revere Williams.

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  • Rethink Web 2.0

    Ready to pull yourself from the daily clutter and think about what recent developments online mean for our future? (Thanks for sending this all the way from China, Brad!)

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  • Video on YouTube

    FYI
    On YouTube, TurnHere has created the TurnHere Channel, where it displays hundreds of real estate videos that profile individual Realtors, real estate firms, neighborhoods and houses. TurnhereUnder the TurnHere Channel, a real estate play list has also been created to give even greater vertical reach on the popular video sharing service. Producing Web video in more than 50 countries, TurnHere has a network of 2,000 filmmakers around the world.

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  • Web apology

    JetBlue CEO David Neeleman goes to the [YouTube] airways to apologize.

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  • New real estate video site

    New real estate video site Gootube.net: A real estate videos site integrated with Google Maps.
    CORRECTION: This site is not affiliated in any way with the Gootube.com domain or the etgproductions.com Web site. Our apologies for the error.Glenn Roberts Jr., Inman News

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  • Local Online Video Advertising Poised

    Local Online Video Advertising Poised to Explode

    A new report from Borrell Associates Inc. released today reveals that online advertising revenue from long-form video "infomercials" (sometimes also referred to as "advertorials") will reach $5 billion dollars by 2012. The report says video ads and paid search ads will soon overtake traditional banners and paid listings as the primary offerings on local media sites.

    Real estate is one vertical being singled-out as an industry that could take advantage of these new platforms. So what do you think...

    Is it time to take your message to the 'net in video form?

    Read more on this issue here; Video Advertising To Dominate Local Sites

    -Joel Burslem, Future of Real Estate Marketing

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