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Home » Columnists » Biographies »

A mashup of real estate takeaways

By Kris Berg, Wednesday, August 12, 2009.
Flickr image by <a href="http://www.flickr.com/photos/nyki_m/2818335224/" target=blank>nyki_m</a>.

Oh, what to write? Having spent the better part of last week tossing my few remaining brain cells carelessly about the halls of the Inman Real Estate Connect conference in San Francisco, I feel like a horse that has run her race.

I mentioned to some of the heartier souls remaining on the final day, as we were discussing our big takeaways, that this was a repeat of past events for me, except on steroids. Here is how it goes:

Each semester, I swagger off the plane feeling a little too smug.  more...

Lights, camera ... scripting

By Kris Berg, Wednesday, August 5, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/thomasthailand/399756057/" target=blank>Thai Handicrafts</a>.

My computer is on its way out. This one lasted about a year, which is a record even for me, master of coffee-spillage. I'm not entirely sure what ails the poor fellow, but I suspect the recent incident involving a certain chicken taco or the fact that the hard drive is host to enough software to power a small orbiting satellite had something to do with it.

Alas, I know that a trip to a power-cord superstore, like Superior Purchase, is in my future. Let's imagine that when I arrive at the Pearly Gates I am greeted in the following fashion:  more...

Enforcing real estate's law of scarcity

By Kris Berg, Wednesday, July 29, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/bombardier/44428620/">Bombardier</a>.

This week, I once again found myself sitting in the hair stylist's chair covered with enough aluminum foil to safely reenter the earth's atmosphere. It's a ritual I perform reluctantly and only when I find that I am too often being mistaken for a Chia Pet or the fifth Beatle.

I dread these beautification outings because the outcome is so unpredictable. I am what you might call a hair-care orphan. The moment I establish a relationship with someone who demonstrates a modicum of competence, they suddenly relocate their practice to some foreign country -- like Texas -- and I am left to find and test the talents of a new salon professional.  more...

Real estate checklists gone wild

By Kris Berg, Wednesday, July 22, 2009.

A hundred years ago, I was in college. After a long and deliberate process of considering viable fields of study (involving a thoughtful analysis of the boy-to-girl ratios of each), I chose civil engineering. Engineering, it turns out, indeed involved a lot of boys but also a lot of numbers.

Mostly, though, it involved a lot of rules, or as we called them, equations. Remember the right equation for the right situation; plug; and play. That's how I tended to approach it. But then there was Sherman. He was in a different area of engineering -- the magic kind where you had to take certain things on faith, like the fact that a bunch of random wires carrying who-knows-what could actually power a blow-dryer -- or Bill Gates.  more...

Social media burnout

By Kris Berg, Wednesday, July 15, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/26429107@N03/2509107412/in/set-72157605302725246/" target=blank>Ford Racing</a>.

Don't worry. This isn't going to be another article on social media. Like you, I am starting to feel like we have come dangerously close to beating that horse senseless.

And it's not another article on spam. Spam is not exactly breaking news. Dating back centuries, even before the cross-directory or the Omaha Steaks catalog, we had firmly established ourselves as an annoying, opportunistic species.

I suspect entrepreneurial Oog liked to draw pictures of his flint inventory on all of the other guys' cave walls when they weren't looking. I bet he even sent out calendar magnets on the off chance that when someone got a hankering for fire, they would think of him.  more...

Forging real estate relationships online

By Kris Berg, Wednesday, July 8, 2009.

Recently I was registering for RE Bar Camp in San Francisco, which will precede the Inman Real Estate Connect San Francisco conference in August, when I once again was overcome with whimsy and cleverness.

After dutifully filling in the little boxes with my credentials -- name, e-mail, Twitter account, and shoe size -- I was prompted to "say something cool." So, I typed: "something cool."  more...

When real estate days are numbered

By Kris Berg, Wednesday, July 1, 2009.
Flickr image by <a href="http://www.flickr.com/photos/rjs1322/3150576327/" target=blank>rjs1322</a>.

"I've been in this business 23 years," started the agent, clearly irritated. Uh oh, I thought. Here we go.

The last time I made a visit to my doctor (although, being a member of a managed health care plan, I'm not entirely sure who "my doctor" really is), I don't recall having been delivered a verbal resume. Why is that?  more...

When stimulus is meaningless

By Kris Berg, Wednesday, June 24, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/daquellamanera/2524351457/" target=blank>Daquella manera</a>.

Dear lawmakers:

I am writing to thank you for everything you have done over the past year to suture our economic wounds and stimulate our housing market. It has been very helpful. Now, please stop.

I know that all of the rules and regulations implemented over the past year were designed with only the best intentions -- to provide opportunities for homeowners to keep their homes while restoring stability and sanity to a messed-up housing market and an economy run amok.  more...

Disclosures of an 'Agent for Life'

By Kris Berg, Wednesday, June 17, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/chasingfun/3460248562/" target=blank>chasingfun</a>.

A real estate career is one of excitement and intrigue. The work is highly personal and can be intensely satisfying. At the same time it can present deep challenges -- challenges associated with conquering new technological frontiers and helping to redefine and retool an entire industry.

Just kidding.

Sure, real estate can be all of those things. But if you are an agent, you know that we spend the majority of our time ...  more...

Rebranding real estate

By Kris Berg, Wednesday, June 10, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/eddiedangerous/1800573742/" target=blank>eddiedangerous</a>.

This week, I was showing homes to a past client -- a repeat offender. I helped her first with a purchase and then with the sale of that home when she relocated out of state. Now she is on her way back to the scene of the crime to do it all over again. You might say that we have a history, and we are now friends.

As we caught up and swapped stories on our respective lives, I asked her how the sale of her home in the Midwest was going. She had interviewed several agents, she told me, and just about the time she was ready to bludgeon herself with her stack of complimentary comparative market analyses, she met her dynamo.  more...

Appraising the new appraisal problem

By Kris Berg, Wednesday, June 3, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/thetruthabout/2763078149/" target=blank>TheTruthAbout</a>.

The Home Valuation Code of Conduct, according to Freddie Mac, is all about "enhancing the independence and integrity of the appraisal process." Good ideas, those. Go, Freddie!  more...

Realtor gumbo and the tech challenge

By Kris Berg, Wednesday, May 27, 2009.

A few weeks ago, I again found myself doing time at a committee meeting for our local multiple listing service. I call if "doing time" because, well, let's just say it's time consuming, this "getting involved" thing.

The mission of this particular committee is to evaluate and recommend alternatives to our current MLS software. This has been a long process and promises to be longer yet. Alas, that is how committees work. So I find myself vacillating between a plumage-puffed sense of pride ("Look at me! I'm giving back!"), to one of deep regret ("If I write, 'I'm sorry I said mean things about our member organizations' 100 times on the blackboard, can I go home?"). But, I'm not a quitter, so I keep coming back.  more...

Surviving real estate tight spots

By Kris Berg, Wednesday, May 20, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/rattodisabina/2482201077/" target=blank>Mirko Macari</a>.

With my local, traditional news delivery medium now relegated to the equivalent of a letter-sized memorandum of understanding, I find myself relying, like so many, on online sources for my daily dose of breaking events. The lighter "Currents" section I used to enjoy has now been replaced by Google's "How to of the day" list.

This morning, my attention was drawn to the entry titled, "How to escape from the trunk of a car." "Being trapped in a car's trunk can be a harrowing, sometimes deadly experience," the teaser read. Maybe so, but my initial reaction was that this does not apply to me.  more...

Becoming a real estate brand

By Kris Berg, Wednesday, May 13, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/darwinbell/291798644/" target=blank>Darwin Bell</a>.

I've been struggling with a couple of things this week. In all fairness, I've been struggling with more than a couple of things, not the least of which is a full dance card of escrow quick steps. But it is two seemingly unrelated things -- one a concept and the other an event -- which have been doing a steady tap dance on my one remaining brain cell. It turns out, they were related.

First, it was the conversation started by Notorious R.O.B. about measuring the return on investment (ROI) from social media that got me revisiting that particular Rubik's Cube. Big companies such as Dell, it seems, have been making millions of dollars on Twitter.  more...

Bringing home the rubber chicken

By Kris Berg, Wednesday, May 6, 2009.
Flickr photo by <a href="http://www.flickr.com/photos/organisciak/16780309/" target=blank>Ordered Chaos</a>.

This week I bought my dog a rubber chicken. He's not a budding stand-up comic; he's not even a little bit funny. It's just that during my most recent trip to the pet store for an essential -- dog food -- I made a wrong turn down the chew-toy aisle, and this particular plaything amused me. As did the squeaky hotdog I brought him last time, and the rubber wrench the time before.

All Simon wants is food, yet last time I checked, he doesn't have an active debit card. So I'm his personal shopper. And the pet store knows this. While his single purpose in life is to consume, I am the consumer -- at least where the pet store is concerned.  more...

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