4 secrets of real estate agent marketing 

Excited homeowners image via Shutterstock.com.

In the early 1990s, personal marketing brochures were all the rage. This spawned two decades of the "Me! Me! Me!" show in real estate marketing. This approach simply doesn't work in today's conversation-based social media environment. So what does?

Several years ago Best Agent Business surveyed more than 1,000 consumers to find out what they liked and what they didn't like about real estate agent marketing programs. The feedback was stunning, to say the least.

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