4 tips for lead-generation success

Real estate comes down to a very simple job description: generate leads and convert them into closed business. If you want to generate more leads in your business, here are four of the best ways to do it.

1. Best strategy for locating a virtually untapped source of repeat buyers
Prospect "for rent" expireds. This strategy has several components. For example, if a single-family residence is available for lease, track when it was leased and then contact both the lessee and the lessor about nine months later.

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