6 marketing secrets to grow your real estate business 

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What does it take to successfully market your real estate business online? Matthew Shadbolt, director of interactive product and marketing at The Corcoran Group, shared six great tips that have made his company Manhattan's leading real estate agency. These same tips can help your business, too.

1. Share the story, not just the features
Shadbolt, who is also a featured contributor at InmanNext, an agent-focused website, made an astute observation when he said, "Story is the most shareable type of content." Most agents market their listings by listing the features -- i.e., bedroom and bath count, views, décor, and other amenities.

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