'Raving fans' help build real estate biz

All industries recognize the power of the testimonial. Are you putting this valuable tool to work in your business?

The last two columns have looked at how to capitalize on word-of-mouth marketing. Testimonials from raving fans are a powerful way to build your business. On the other side of the coin, negative word of mouth about your business can wreak havoc within a very short period of time.

Many real estate professionals focus almost exclusively on marketing and advertising. Spending money will make the phone ring.

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