Unlock the potential of social media sites 
Get familiar with 'social objects'
By Gahlord Dewald, Tuesday, July 13, 2010.
Flickr photo by katerha.When people first begin to consider using social networking and social media sites, one of the early concerns is how much time it's going to take. Another early concern is not knowing which networking or media site to use or how to use it.
These two things are related because if you don't use the "right" social site then it will probably take you a lot longer to achieve your marketing goals.
This column is about picking the "right" social site. To get there, however, let's start with a little bit about what social sites are and what they're all about.
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