Real estate agents capitalize on competitor flaws 
Staying ahead of lead generation cos.
By Bernice Ross, Friday, March 26, 2004.Inman News®
Worried about competing with the big-name company down the street? How about all those lead generation companies who keep increasing their market share? No matter whom your competitor is, their model does have a "fatal flaw." Finding it and turning it to a competitive advantage will keep you on top.
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