DO Why agents should invest in relationships, not leads

Why agents should invest in relationships, not leads

Relationships are the key to future success in the real estate business. Relationships pay dividends, build referral networks and can last a lifetime. Leads, however, have an expiration date, are not personal and are sold to the highest bidder ......
By Will Caldwell | Wednesday, August 20, 2014
Golden Gate Bridge image via Shutterstock. How-to guide for live-tweeting #ICSF

How-to guide for live-tweeting #ICSF

There are many reasons to live-tweet an event: You want to bring your followers along on your Inman Connect San Francisco (#ICSF) adventures; you want to want to drum up some networking opportunities; or maybe you’re just looking to find the perfec...
By Guest Contributor | Friday, July 11, 2014
KatieMaxwell_Intero Broker office design: How to comfortably fit 80 agents into 2,500 square feet

Broker office design: How to comfortably fit 80 agents into 2,500 square feet

Brokers who are looking to go independent, or to liven up their current office space, this is for you! Katie Maxwell, Vice President of Intero Real Estate, offers helpful tips on how to create a comfortable, engaging work space. In Katie's office in ...
By admin | Tuesday, June 10, 2014
Laurie Davis Live Love Realty How to create an agent brand when you’re also tied to a brokerage’s branding

How to create an agent brand when you’re also tied to a brokerage’s branding

Yes, you work for a larger brokerage - but your agent brand should be all about YOU! Here, Laurie Davis of Live Love Realty, a Keller Williams team, tells you what you should consider when branding within a larger company or organization. ......
By Inman News | Tuesday, June 3, 2014
Screen shot 2014-05-27 at 2.01.48 PM Managing online real estate leads with Sarah Jones of Bamboo Realty

Managing online real estate leads with Sarah Jones of Bamboo Realty

How do you manage online leads - particularly the ones that come in without a phone number? Bamboo Realty's Co-Founder Sarah Jones shares her tips to get a conversation started with a new potential client ......
By Inman News | Wednesday, May 28, 2014
real estate video sales funnel How to get maximum exposure for your real estate videos

How to get maximum exposure for your real estate videos

Deciding where to distribute your real estate video is a lot like positioning your yard sign on a client’s lawn. You want to make sure it’s seen by as many eyeballs as possible. The same strategy applies to video. With over 90 percent of all vide...
By Stephen Schweickart | Tuesday, May 27, 2014
High-definition camcorder image via Shutterstock. Shooting real estate video? Must knows before hiring a freelancer

Shooting real estate video? Must knows before hiring a freelancer

When you decide to include video in your real estate marketing, the next question is, “Should I hire someone or shoot the video myself?” The answer depends on what type of video you plan to shoot ......
By Stephen Schweickart | Tuesday, May 20, 2014
LauraMonroeBrandData 5 Ways to Use Everyday Data to Build Your Brand

5 Ways to Use Everyday Data to Build Your Brand

You don't have to be an industry heavy-hitter to have access to data. Here, Laura Monroe explores how everything from text messages to Facebook comments can be used as data to drive your brand ......
By Inman News | Monday, May 19, 2014
Internet advertising image via Shutterstock. Win big with paid advertising: the trick to getting noticed

Win big with paid advertising: the trick to getting noticed

A lot of people get intimidated by the idea of paying money for Web traffic. I understand the dilemma. Obviously, every real estate professional wants their business website to have a greater influence and attract more attention online, but it’s no...
By Seth Williams | Friday, May 16, 2014
Email marketing image via Shutterstock. 3 email marketing musts for real estate agents

3 email marketing musts for real estate agents

Matthew Collis of IXACT Contact discusses three amazing real estate email marketing tips and the role a real estate CRM plays ......
By Matthew Collis | Monday, May 12, 2014
Brian_Copeland_Videos How to create better real estate videos

How to create better real estate videos

Don't get caught without your hook - have you developed your intro/outro for your online videos? Here, Brian Copeland, Chief Engagement Officer for Village Real Estate in Nashville, Tennessee, gives three easy tips for getting started in video. ......
By admin | Monday, May 12, 2014
Twin Design / Shutterstock.com How to maximize your presence on the new Twitter

How to maximize your presence on the new Twitter

Wow! Twitter has a completely new look. Talk about photo-centric! Your profile photo is larger. Your header is huge. Twitter profile pages now boast a three-column format that is easy to surf and easy to understand. Here is what you need to know abou...
By ActiveRain | Friday, May 9, 2014
NextApril Top 5 InmanNext posts for April

Top 5 InmanNext posts for April

Too busy to read every single post on Next? Below is a roundup of the top five InmanNext posts for the month of April ......
By Gina Thelemann | Tuesday, May 6, 2014
JeffLobb_LeadManagement Lead management tips for real estate pros

Lead management tips for real estate pros

You have leads coming in from Trulia, Zillow, realtor.com - plus your social channels, emails and referrals from friends. How do you manage the chaos ......
By admin | Monday, May 5, 2014
Mobile search experience image via Shutterstock. 12 features real estate consumers want in a mobile website

12 features real estate consumers want in a mobile website

Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer. This commitment is based on statistics that show mob...
By Marci James | Tuesday, April 29, 2014
Caren_Maio_Nestio Tips on how to work smart

Tips on how to work smart

Caren Maio, founder of Nestio, shares her tips on boosting productivity without sacrificing customer service ......
By Inman News | Monday, April 28, 2014
Screen shot of Readdle.com PDF Expert 5: very cool real estate tech tips No. 7 (7 of 10)

PDF Expert 5: very cool real estate tech tips No. 7 (7 of 10)

I use an iPad for much of my real estate business, and it is the go-to device for creating a paperless environment. Obviously, I use PDFs with most of my real estate paperwork. I also use Dropbox extensively to help me organize paperwork. PDF Expert ...
By ActiveRain | Friday, April 25, 2014
Screen shot of Evernote.com Evernote: very cool real estate tech tips No. 6

Evernote: very cool real estate tech tips No. 6

Evernote is a very cool program that, like Dropbox, you can put on all of your devices for access. Also, like Dropbox, it is one of those things that I have had for a couple of years and never used. It wasn't until I saw the CEO of Evernote, Phil Lib...
By ActiveRain | Tuesday, April 22, 2014