Real Estate Marketing Ideas & Strategies
Opinion
Homes.com's $2B investment in 3D tech indicates the ground assault has started, as it looks to absorb terabytes of property meta-data upstream into its products and marketing campaigns
The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals
Need a pep talk? Coach Darryl Davis offers a little wisdom to help you remember your value and navigate the difficult waters of client service
Don't let your office, your team or your website be a barrier to someone with disabilities, Rachael Hite writes. Accessible design benefits everyone
The new advertising campaign highlights the struggles homebuyers face while trying to find the perfect home. The ads will run throughout the 2nd and 3rd quarters of the year
Photographer responsible for capturing some of the industry's most notable events and people is now part of LeadingRE's global partner list
Since April 10, brokerage websites across the country have been dark as BoomTown scrambles to resolve service disruptions. The outage has already impacted the bottom line, agents told Inman
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
If you want to build the listing side of your business in the wake of the NAR settlement, Jimmy Burgess has 30 practical, actionable, doable strategies tailor-made for this moment
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
Follow this step-by-step listing presentation blueprint from Jimmy Burgess, and your listing appointments will be like Chick-fil-A on a Sunday — closed
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
Stronger buyer demand, higher listing prices and faster list-to-sale timelines have made the week of April 14 'the best time to sell,' according to Realtor.com
If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross
Roomvu provides ready-made topical content themes and short-form messaging tactics to help users integrate digestible, shareable video into more expansive marketing plans
Most agents say they've heard from competitor brokerages in recent weeks. Intel examines what's on their mind as they decide whether to stay — or bolt
As the seasons change, coach Darryl Davis writes, it's time to freshen up your marketing and breathe new life into your connection with your sphere of influence
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