The size of your following doesn't matter. Forget vanity metrics
Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition
by Diana Zaya Aug 31
Credit repair companies settle 'hot swapping' allegations for $2.7B
Lexington Law and CreditRepair.com parent Progrexion filed for bankruptcy protection in June after court ruled collection of upfront fees violated Telemarketing Sales Rule
by Matt Carter Aug 29
Why having a strategic plan is the secret to peak performance
The best real estate agents and the people who operate at the highest levels of the industry are not tactical, they are strategic
by Nick Schlekeway Aug 29
NAR's sexual harassment spin isn't fooling anyone. Here's why
Opinion
In the days leading up to the Times exposé, NAR laid a virtual bread-crumb trail for digital damage control around the topic of sexual harassment
by Christy Murdock Aug 28
Yes, you need to respond to the good reviews, too
Those satisfied clients need love, too, so make sure you're responding to their positive reviews with sincere appreciation
by Laura Stace Aug 26
Lacking momentum? Here’s how to get your groove back
Creating and maintaining positive momentum is essential for your success. Here's how to get back on top in the face of challenges
by Jimmy Burgess Aug 23
The internet fell hard for real estate in 2021. But can the love affair last?
Nearly 3 years after 'Saturday Night Live' declared 'real estate is your sex now' in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data
by Jim Dalrymple II Aug 23
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Coldwell Banker's 'Dream' ad campaign revs up the competition
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
by Lillian Dickerson Aug 22
How to break down the success pillar of personal development
The best agents are constantly steeped in development and education, developing their skills personally so that they can achieve and succeed at the highest levels of real estate
by Nick Schlekeway Aug 21
Level up your real estate success with persuasive questioning
Join Sterling Caporale in the final class in his 6-part video series to learn what intelligent and persuasive questions you can leverage during your client conversations for increased business
by Claire Buzzanca Aug 21
How do you use captions on Instagram?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you get a handle on IG captioning
by Sue Benson Aug 21
'Hiya, Barbie!': Iconic doll makes her real estate cameo
Barbie's total world domination extends to fashion runways, home design and real estate marketing initiatives
5 lessons we can learn from the Barbie marketing strategy
Win big and put Barbie's marketing magic to work for your business
by Rachael Hite Aug 18
Future so bright: Make tomorrow's business your best ever in 5 steps
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
by Jimmy Burgess Aug 18
Mastering the art of winning listings with No. 1 RE/MAX agent
Join Jordan Cohen, No. 1 RE/MAX agent worldwide, for key insights on taking advantage of every opportunity and succeeding in listing interviews to earn more trust and win more business
by Claire Buzzanca Aug 17