How to make Amazon's Alexa part of your real estate marketing
Create an Alexa skill for a strong voice-enabled marketing campaign that can reach your sphere 365 days a year
by Sarah Layton Apr 14
10 hidden Facebook features all real estate agents should know
Are you a power-user, casual browser or self-effacing noob? No matter your level of social media expertise, you’ll want to read this
by Amy Puchaty Apr 13
Spring Forward: Dawn Thomas: 'Stop discounting yourselves!'
Silicon Valley Top Producer offers her secrets on opportunities for growth
by Matthew Shadbolt Apr 13
DealMachine gathers homeowner intel with the snap of a pic
App ideal for investors and listing agents uses smartphone pictures to collect data on homeowners.
by Craig C. Rowe Apr 13
After halting new logo rollout, where does NAR go from here?
Trade org had proposed to spend additional money on redesigned lapel pins in 2018, but finalization of new materials is now suspended as well
by Patrick Kearns Apr 12
Spring Forward: Steve & Heather Ostrom on being a positive magnet
California-based Coldwell Banker agents share the secrets of their success
by Matthew Shadbolt Apr 12
How to reject a homebuyer’s offer respectfully
Opinion
The next time you have to contact an agent to give him or her the bad news, be polite and gracious
by Teresa Boardman Apr 12
8 questions agents should expect at every listing appointment
Anticipate, prepare, plan, and practice your responses again and again
by Cara Ameer Apr 12
10 deep cleaning tasks all sellers should do this spring
Get ready for photographers and potential buyers in one fell swoop
by Kathryn Royster Apr 11
Spring Forward: Andrea Gordon: 'Remember it is their money'
How to win listings and best discuss pricing with sellers
by Matthew Shadbolt Apr 11
Zip Your Flyer simplifies agent-to-agent marketing with E-Flyer app
Zip Your Flyer was built by a family of agents and recently launched a flyer publishing app for iPhone
by Craig C. Rowe Apr 11
The truth about comps: Your opinion won't change reality
Opinion
Stick to heated square footage, sale date and number of bedrooms as a guide
by Kevin Hoover Apr 11
Nostalgia, school pride and game day bringing homebuyers back to their college towns
Well-connected real estate agents can ride the wave of university alumni buying property in their old stomping grounds
by Gill South Apr 10
Realtors react to NAR's new three-dimensional logo
The reviews are mostly negative, but branding experts reveal insights behind the change
by Patrick Kearns Apr 10
Spring Forward: Penelope Moore: 'Stop Procrastinating!'
Shelter Island top producer offers her insights for business growth in 2018
by Matthew Shadbolt Apr 10
Dear Marketing Mastermind: Is my social media plan working?
3 burning real estate marketing questions — answered
by Christy Murdock Apr 10