Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes
Last week, we asked: What marketing tools and strategies are on your list for 2024? Here are the must-haves according to our readers
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
By focusing on creating valuable content that resonates with your audience, David Marden writes, you can set yourself apart from the competition
Coach Darryl Davis' advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding
Applying insights from the 'Harvard Business Review' and adapting them to the demands of real estate, Nikki Beauchamp writes, can elevate presentations from informative to influential
Watch Shaun Osher on Inman Access as he shares his yearly success strategies, offering valuable insights and actionable advice to empower you to strive for success this year
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
Think your website can't compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results
The company's NeighborhoodWrap solution will use information to augment targeted landing pages, which can be associated with email, social media, video and listing presentations
Whether it was the photos, the property description, the website or the social media plan, what marketing element was a total turnoff?
In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense