The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success
If you’re having trouble figuring out which scripts work best, take them for a test drive on ChatGPT. Ask it to explain why one script is more effective than the others
When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves
In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist
If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about and who can help make it more manageable
There are 12 brand archetypes based on common themes, personality traits and marketing niches. Take our quiz to find out which one looks most like you
Not sure where you should be posting online? Here's a hint: Follow your target audience
Getting featured in the media can be a game changer because in addition to creating exposure, it also helps you become a recognized authority in your market
Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and lean into the '200 percent' life
Serve as an ambassador for your community and provide information and expertise to both newcomers and current residents
The business of your dreams will be the result of the actions you take. Choose to do things today that your future self will thank you for
It's time to implement superior copywriting techniques in the real estate space to help connect with buyers logically and emotionally
Growing your content marketing plan means adding leverage by reaching out to the media. Part 4 of this 5-part series shares what to write and how to craft a media outreach strategy
If you're looking to cut costs while building your business, this list offers plenty of areas to rethink, regroup and reduce spending