Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics
The beauty of events is that your options are endless for creating an inspiring, authentic and meaningful way to connect, broker Pam Blair writes
With more data showing that sharp, professionally edited photos help homes sell faster, products like Listing Showcase+ are well positioned to gain traction in an inventory-starved market
If you know you should be creating video for marketing, but you're out of ideas, Jimmy Burgess offers plenty of strategies that are working now
AI-enabled deepfakes present a formidable challenge in combating financial fraud, cybersecurity expert Robert Siciliano writes, providing cybercriminals with unprecedented capabilities
If you're rethinking your buyer consultation and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients
CoStar Group founder and CEO Andy Florance called Zillow, Realtor.com and Redfin pushback against Homes.com traffic numbers 'bait and switch' business tactics
The tool capitalizes on a fast-moving trend in proptech — the automation of omni-channel prospect communication
Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment
In a recent appearance at Inman Connect New York, the Compass CEO discussed his company's ongoing industry dominance and came out in favor of Homes.com in the portal wars
At Inman Connect New York, the SERHANT. founder and CEO issued a challenge to the real estate industry to innovate rather than react
Frustrated with a lack of leads or a lack of conversions? Troy Palmquist offers insights and tools to help you give your CRM a checkup
Knowing who you're talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting a client avatar
Want to make real estate more fun for you and your clients? Check out Darryl Davis' ideas for spring-themed gifts
In 3 star-studded advertisements for Homes.com that appeared on YouTube over the weekend, the CoStar Group teases a 'revolutionized' shopping experience ahead of Super Bowl Sunday
Listings remain the name of the game, and agents who have the systems and skills in place to list properties and create client relationships will win, author and coach Darryl Davis writes