Job 1 is your database: Here's how to keep it perpetually producing
If you do not currently have a database, it is time to start. To ignore your CRM is to leave a significant opportunity untapped
by Carl Medford Aug 1
Action! 4 ways to get started with Facebook Live
The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it!
by Brian McKenna Aug 1
PostcardMania focuses on agents in latest print-digital collaboration
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
by Craig C. Rowe Jul 29
The rule of 5 for guaranteed success in real estate
Success in real estate is inevitable if you consistently implement the right strategies. It may not happen overnight, but it will happen
by Jimmy Burgess Jul 29
The meaning of luxury: What agents can learn from the Kardashian homes
Opinion
Check out some of the famous family’s most iconic homes, along with some of their newer real estate purchases, and consider the way their homes reflect their changing brands and lifestyles
by Christy Murdock Jul 29
Regroup, reuse, recycle: How to recalibrate your marketing mid shift
What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful
by Christy Murdock Jul 29
What is the government's role in housing? The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss NAR chief economist Lawrence Yun's recent testimony to Congress and 2022's biggest residential real estate transactions (so far)
by Byron Lazine Jul 28
Latest NAR member benefit: high-end printed marketing collateral
The guide will wrap specific branding aspects and language about the brokerage around copy on best practices for buying and selling. It will cover essential aspects of the transaction process
by Craig C. Rowe Jul 28
LucidPress rebrands, hoping to hit the Marq with new name
The very idea of a franchise is rooted in leveraging corporate-supplied marketing messages, and offices are under strict watch to ensure they're on track
by Craig C. Rowe Jul 27
Get noticed! How to bring the sexy back to your listing
Opinion
It’s time to get back to what we do best: Getting those listings noticed
by Troy Palmquist Jul 26
Cheat Sheet: 9 essential real estate reads you need right now
Opinion
Short on time for reading? Check out this cheat sheet for the best real estate reads for your business and get inspired in a flash
by Jimmy Burgess Jul 26
How to nurture pessimistic buyers to the closing table
Opinion
Even if they're discouraged, you can help your potential homebuyers manage their expectations and reboot their home search
by Santiago Arana Jul 26
Has your pipeline caught a cold? Best cures for reviving your CRM
Opinion
If the market shift has stalled out your CRM, it may be time to reset. Not sure where to start? We are here to diagnose and cure your CRM woes
by Rachael Hite Jul 25
These new MLS rules could kill future bombshell commission lawsuits
Opinion
A new policy by Northwest MLS offers a glimpse of changes that could make commissions easier to negotiate and more transparent
by Bernice Ross Jul 22
Seeing fewer leads? Time to re-engage your direct mail marketing
It's time to dust off your mail lists and hope your graphic designer didn't take their Photoshop skills on the road to become a #vanlife influencer
by Craig C. Rowe Jul 22
Homebuilder sentiment takes a nosedive: The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss a downturn in homebuilder sentiment and truths agents should acknowledge in a market shift
by Byron Lazine Jul 21