Real Estate Marketing Ideas & Strategies
Opinion
Can your team thrive with their current support system? Strong leaders know that agents need tech and tools that work to achieve measurable growth
Soft skills can help maintain "good vibes" and stave away dated sales scripts that deter clients. These gentle prospecting tips can help you and your team sell homes with heart over hustle
Opinion
This week the spotlight shines on three South Florida luxury real estate trailblazers
Opinion
In a competitive marketplace, more than ever, buyers turn to experts in the field for creative, confidence-inducing solutions. Find ways to be the broker people think of when looking for answers
The digital platform is available through partnerships with MLSs and Realtor associations, designed to make it easy for agents to share marketing materials
Opinion
Taking a broader view of school ratings and the methodologies they use to arrive at their conclusions can elevate thousands of schools nationwide that are unfairly underrated by today’s dominant system
Opinion
Any time you spend preparing your teams to handle fair housing questions will save you time, money and reputation in the long run
Opinion
If you're looking to add updated smart home elements to your home or your latest listing, smart switches may be a great place to start
Opinion
Many real estate professionals look down on discounted brokerages, but it may be because they're asking themselves the wrong questions. Here are the alternatives they might want to consider instead
Opinion
This week, Byron Lazine and Nicole White discuss recent numbers that suggest an imminent market shift, mastermind theory and the Marketeer of the Week
Opinion
If you’re looking for your business to grow in the future, the answer is in your database. It offers the ability to store client information, automate communication and provide prompt reminders
Opinion
Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn't have to be expensive
Opinion
There are 3 key metrics that everyone in real estate needs to understand, but no one seems to be talking about. Talk to your potential clients, and arm them with the data they need to make solid decisions
Opinion
This week, Byron Lazine and Nicole White discuss real estate-based reality shows, Google searches for 'housing bubble' and NAR spending
Six branding experts share their thoughts on Realogy's rebrand strategy, including its May soft launch and unique domain name, while sharing what the next steps should be
Opinion
Housing styles took a sharp turn away from traditional styles with the introduction of Art Deco design, and a new age in home architecture came on the scene
Opinion
Real estate is a competitive industry. Almost any agent can get the job done, but truly successful agents will go above and beyond to make sure their clients feel understood and genuinely cared for
Back to top