humans in real estate Human connection may be what saves real estate jobs from automation

Human connection may be what saves real estate jobs from automation

Computers are a wonderful tool that we use every day. Whether it be your old-school desktop or your tablet, they are a huge part of our lives and no one can deny that. In many industries, computers have already taken a human's position. The automobil...
By Stacia Whatley | Wednesday, April 2, 2014
Home sweet home image via Shutterstock. 3 reasons open houses excel at selling real estate

3 reasons open houses excel at selling real estate

In my last post I made the statement that agents who do not believe in open houses may just be lazy. I hope I did not offend too may readers out there. Moving on with my list of the top five reasons to do an open house this weekend, I will pick up at...
By Wendy English | Tuesday, March 18, 2014
Open house image via Shutterstock. Think open houses don't sell? Think again

Think open houses don't sell? Think again

Do public open houses have a place in real estate these days when buyers can get so much information from photo galleries, floor plans and online mapping tools? Do public open houses benefit the seller or are they just a tool for the agent to get mor...
By Wendy English | Wednesday, March 5, 2014
Vacant home image via Shutterstock. New Pennsylvania law will affect many real estate transactions

New Pennsylvania law will affect many real estate transactions

Under a new Pennsylvania law that will affect many real estate transactions, property owners who get behind on their taxes on one property will have a lien slapped against all their other properties in that county. I admit to being ......
By Diane Cipa | Monday, February 10, 2014
The big picture image via Shutterstock. The fallacy of the agent as 'neighborhood expert'

The fallacy of the agent as 'neighborhood expert'

Just as walking through a kitchen doesn’t make you a chef, living in a neighborhood doesn’t make an agent a “neighborhood expert.” The information age is firmly ensconced in the real estate word. Long gone are the days when agents .....
By Hank Miller | Friday, January 31, 2014
Hung Chung Chih / Shutterstock.com Chinese social media: what you don't know can hurt you

Chinese social media: what you don't know can hurt you

Why go to the extra trouble of engaging in Chinese social media? After all, if you are targeting buyers from mainland China, you probably already have your listings on a Chinese international property portal, you may be attending property expos ......
By Andrew Taylor | Wednesday, January 29, 2014
"Tower of Babel" by Pieter Bruegel the Elder image via Shutterstock. Crafting real estate copy for international property buyers

Crafting real estate copy for international property buyers

I believe that very few English lit majors end up with a career in real estate, but perhaps more should. Good writing gives a powerful lift to your real estate marketing, and bad writing holds it back. That’s true with ......
By Andrew Taylor | Monday, January 27, 2014
Baseball image via Shutterstock. Are agent ratings real estate’s 'Moneyball'?

Are agent ratings real estate’s 'Moneyball'?

The red-hot debate that’s recently erupted about revealing real estate agent “performance data” (how many homes an agent has shown, sold, etc.) to consumers, in an effort to connect the right agent to the right consumer, reminds me a little .....
By Lanny Baker | Wednesday, January 15, 2014
Connected image via Shutterstock. Tech-savvy homebuyers want a painless, personalized experience

Tech-savvy homebuyers want a painless, personalized experience

Look at the average real estate company and how they’re using technology — it’s probably to complete a specific task or solve a specific problem. Think e-sign functionality for mobile signatures, or CRM for a full pipeline. That’s a great...
By Cary Sylvester | Friday, January 10, 2014
Home inspector image via Shutterstock. When a 'prelisting' appraisal is worth the trouble

When a 'prelisting' appraisal is worth the trouble

Does having a home “preappraised” or “preinspected” make a difference? Is this money well spent by the average seller? Do buyers and buyer agents care, or are “prelisting” appraisals and inspections not considered ...
By Hank Miller | Wednesday, January 8, 2014
Context image via Shutterstock. Why isn't real estate tech smarter?

Why isn't real estate tech smarter?

Gus’ birthday party is at 3 o’clock. If you want to arrive on time you will need to leave in five minutes. That was the alert that Google Now flashed on the screen of my smartphone a few weeks ago. ......
By Joel Burslem | Tuesday, January 7, 2014
Facebook 'likes' image via Shutterstock. Create a Facebook business page that's bigger than yourself, and leads will follow

Create a Facebook business page that's bigger than yourself, and leads will follow

Let’s identify the typical real estate agent’s Facebook page: a profile picture matching that of the agent’s business card; a stock photo of a luxury home as the cover page; posts of links to the agent’s listings; an article about ......
By Justin Levitch | Friday, January 3, 2014
New year image via Shutterstock. 2014: drones, stock in top producers, a mystery acquisition and more

2014: drones, stock in top producers, a mystery acquisition and more

1. A drone accident masterminded by a maverick real estate agent will make national news. 2. The private secondary mortgage market will be back in full force this coming year (though later in 2014), giving a fresh but sustainable lift ......
By Brad Inman | Thursday, December 26, 2013
Santa image via Shutterstock. The night before Christmas: Not a deal was closing, not even one house

The night before Christmas: Not a deal was closing, not even one house

‘Twas the night before Christmas and all through the house Not a deal was closing, not even one house The signs were all out, and invites sent with care In the hopes that a buyer would soon be there. The ......
By Lee Goldstein | Tuesday, December 24, 2013
lev radin / Shutterstock.com How brokers should approach Facebook in 2014

How brokers should approach Facebook in 2014

Social media has been the free channel for marketing for many real estate companies, but it looks like those days may be over. Earlier this month, Facebook tweaked the algorithm that determines which stories show up in the news feed, ......
By Jessica Swesey | Monday, December 23, 2013
Frustration image via Shutterstock. How to get appraisers to see what you see

How to get appraisers to see what you see

Appraisals continue to be a potential issue with every contract. It doesn’t need to be this way. Of course, there will always be situations where a genuine value challenges exists. But for the most part, better preparation by agents can ......
By Hank Miller | Friday, December 13, 2013
Teens watching 3-D movie image via Shutterstock. Mind-blowing 3-D environments are online real estate’s next dimension

Mind-blowing 3-D environments are online real estate’s next dimension

A few weeks ago, I took my daughter to a sneak preview of Disney’s new animated feature film, “Frozen.” Over the last 12 months, she and I have discussed in excruciating detail the alternating merits of Ariel, Rapunzel, Merida and ......
By Joel Burslem | Wednesday, December 11, 2013
Portraits image via Shutterstock. Keller Williams clarifies position on AgentMatch

Keller Williams clarifies position on AgentMatch

KW has been very vocal in taking a stand in realtor.com’s latest product development, AgentMatch. We also thought it necessary to reach out Inman News readers and make sure that we had communicated KW’s stance correctly. Keller Williams is staunc...
By Mary Tennant | Tuesday, December 10, 2013