More Opinion News

Could losing independent contractor status force brokers to raise the bar?
As if real estate brokers didn't have enough to handle and worry about. Now Uber is in a lawsuit regarding whether their...
Sep 24, 2015 by Jose Perez
Technology isn't real estate's big problem
I was pretty surprised by some of the comments agents made about their industry in our recent special report, "Why and h...
Sep 24, 2015 by Craig C. Rowe
Is your broker encouraging or stifling your creativity in technology?
In our ever-changing, tech-driven business landscape, creativity is one of the most valuable commodities. In my experien...
Sep 23, 2015 by Andrew Fortune
Open houses: Seller pacifier or solid sales strategy?
Oh, the magical open house. The anticipation of Sunday afternoon. The pageantry. Pretty balloons, directional signs with...
Sep 23, 2015 by Mike Minihan
Are lending standards really easing?
Perhaps you have heard that it's getting easier to get approved for a mortgage to buy a home. The first-time buyers you ...
Sep 21, 2015 by Steve Cook
6 true confessions of an industry veteran: Part 2
These are true confessions I have made that caused me to pause and caused me to rethink and regroup -- things that I did...
Sep 18, 2015 by Kenneth Jenny
'That's not funny!' How to weather public opinion storms when your marketing misses its target
It’s been quite a week for women in real estate, and we’re not even halfway to Friday yet. First, there was the Belm...
Sep 15, 2015 by Amber Taufen
6 true confessions of an industry veteran: Part 1
With the mere mention of the word veteran, so many different things come to mind. So I decided to go to the source for t...
Sep 11, 2015 by Kenneth Jenny
Can real estate sales work in an on-demand service model?
On demand. What's it really mean? Practical thought suggests it means "right now." Still largely relegated to commoditie...
Sep 11, 2015 by Craig C. Rowe
What 'The Golden Girls' taught me about buyers
It came to my attention that each GG (Golden Girl) personality can be broken down into a type of buyer. Let me explain.
Sep 4, 2015 by Sue Benson
Why assembly lines don't work for mortgages
The mortgage industry is like an assembly line. Labor is divided among individuals with specialized skill sets who compl...
Sep 1, 2015 by Wes Miller
Opinion: Why doesn't 'PC' apply to real estate agents, too?
Political correctness has been around for many years, and we first started hearing more about being PC in the 1990s. It ...
Aug 28, 2015 by Gay Rosen
What happens when you apply law of attraction to DANGER Report?
The law of attraction essentially says the more airtime you give an idea -- either by talking about it, thinking about i...
Aug 28, 2015 by Mark Leader
Opinion: Is Zillow becoming a brokerage?
Disruption and innovation abound in today's real estate technology world. With the recent announcement of Zillow Group a...
Aug 28, 2015 by Brian Rayl
Where can you find true real estate leadership?
Lately, I have lamented the fact that the real estate industry craves more leadership. Then, out of the blue, Trulia fou...
Aug 27, 2015 by Brad Inman
Antidote to industry fears about Zillow: Be proactive
By now you've heard all the commentary about Zillow's acquisition of dotloop. Good for them -- their proactive strategie...
Aug 24, 2015 by Jose Perez
Why real estate data is a 'golden ticket'
"Consumer-available" real estate listing data has become the golden ticket in today's real estate marketplace. It is the...
Aug 21, 2015 by James Harrison
Is 'mommy MLS' the new face of real estate?
Since 2008, there has been a big shift in how we market. The mass marketing campaign concept just doesn't work anymore. ...
Aug 21, 2015 by Sissy Lappin
Why real estate agents are not salespeople
I can only think of one industry that yields the potential to earn the same salary as a neurosurgeon with the education ...
Aug 21, 2015 by Jay O'Brien
Why the best real estate agents wear Chanel
OK, so maybe Chanel is a bit of an exaggeration, but the company has long been a pinnacle of fashion and renowned as an ...
Aug 19, 2015 by Gregory Kiep

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