Why you shouldn't prioritize price when selecting tech
Cost is too often used as an excuse to not invest in marketing or technology
How to respond when clients demand to know your politics
If you're prepared to make it work despite a potential divide, stay neutral and find common ground
7 reasons not to 'carry' the house
Juggling 2 mortgages is rarely a picnic
Why the term 'Realtor' matters
A response from a broker who's experienced a true A/B test
Real estate isn't a passion party
Inman readers respond to an article that struck a chord
The case for killing the term 'Realtor'
Why is a term that has been part of our lexicon for 100 years so misused? Easy.
When (not) to post on Facebook
The best window is up to your customers
6 egregious mistakes agents must stop making
Avoid disappointing your clients
The problem with real estate chatbots
Why would a homebuyer or seller use a bot?
How property portals are expanding offerings
Moving beyond advertising and into other areas of the home sale transaction
Is the inventory shortage a communication issue?
Evaluate how you reach out to people before blaming the market
Why brokerage offices are no longer needed for great service
Shifting consumer behavior and tech improvement allow great service without offices
The MLS and NAR should be held to the same rules as us
Everyone should honor the IDX/VOW MLS rules and the Realtor Code of Ethics
How being known, liked and trusted can improve your business
Be proactive instead of reactive and on-demand
Why I hate cubicles
Open spaces offer more than elbow room