Opinion
Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan
by Craig C. Rowe Oct 29
Opinion
'Dear Zillow, it’s not me, it’s you,' writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend
by Meghan Mullin Oct 28
Opinion
The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it
by Craig C. Rowe Oct 28
Opinion
Within the context of long-term industry disruption, Zillow's loss may simply be an embarrassing detour on its inexorable march to transform real estate
by Mike DelPrete Oct 25
Opinion
In response to the Department of Justice hitting back against a petition from the National Association of Realtors, NAR president Charlie Oppler urged the DOJ to honor their agreement, calling for fair markets, fair housing and a fair chance for small businesses
by Charlie Oppler Oct 22
Opinion
This week, Bryon Lazine and Nicole White discuss Zillow's latest move to pause homebuying, the client who shot his agent after buying a home sight unseen, and the agent who posed for listing photos in the buff
by Byron Lazine Oct 22
Opinion
The best thing we can do for our businesses is be honest about the services we provide, how we work and even how the industry itself works. We need to promote our services without suggesting that the competition is greedy, incompetent or unethical
by Teresa Boardman Oct 21
Opinion
By creating a culture of freedom and discipline, you will have a much higher long-term retention rate. Here are some common agent retention issues and how to fix them
by Adam Hergenrother Oct 20
Opinion
Other iBuyers saw the signals and made adjustments while Zillow kept on buying; either it missed the signs or proceeded anyway. Regardless, it’s a timely reminder that growing an iBuyer business is challenging
by Mike DelPrete Oct 19
Opinion
This week, Bryon Lazine and Nicole White discuss key takeaways from the 2021 Tom Ferry Success Summit, Opendoor's $9 billion debt war chest and the perks of being a one-stop shop brokerage
by Byron Lazine Oct 19
Opinion
Here are the absolute truths when it comes to having a lasting and successful career. If you follow these rules, explosive business growth is just around the corner
by Jimmy Burgess Oct 15
Opinion
Here are a few other myths you should be aware of so you don't spin your wheels endlessly
by Adam Hergenrother Oct 13
Opinion
Real estate agents do things that only a human mind, human touch, understanding and empathy can achieve
by Jay Thompson Oct 12
Opinion
The company's internal research shows aspiring tenants who complete their onboarding survey end up choosing properties that cost 15% more per month
by Craig C. Rowe Oct 11
Opinion
Imagine if Facebook compensated users for every like, image post or ad campaign they started. That's the idea behind Blimp's approach to bettering the industry
by Craig C. Rowe Oct 8
Opinion
Anthony Lamacchia doesn’t see the agent commission 'reckoning' as better for consumers as many are painting it. NAR is doing its job for consumers and Realtors. Here’s why
Opinion
Do what the top producers do and avoid the mistakes that can keep you from becoming the best agent you can possibly be
by Jimmy Burgess Oct 7
Opinion
It’s a bad move for your clients, the buyer’s agent and your career. Here's why
by Jay Thompson Oct 6
Opinion
As fewer companies dominate the scene and own the software it takes to run a real estate business, prices will go up while customer service and innovation decline
by Teresa Boardman Oct 6
Opinion
This week, Bryon Lazine and Nicole White discuss a viral TikTok video that criticizes iBuyers, what Americans are willing to sacrifice for a home, and the 'Conjuring' house that's now on the market.
by Byron Lazine Oct 4