Opinion

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are

The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets

Do you consider yourself a good listener? Take this quiz to learn how well you listen to client needs and concerns. Then, apply these proven strategies to level up your communication skills

Imagine cutting your to-do list in half and being 2X-5X more effective? It's possible when approached with intention and clarity

Customer acquisition costs for major iBuyers is roughly similar at $3,000-$4,000, which is about 2-4X more than Redfin

It's been tough out there, but there is light at the end of the tunnel, and it's our job as leaders to inform our agents of these conditions and give them hope

Last year forced real estate agents to adapt in an ever-evolving landscape. Here are the top challenges agents face daily

As professionals, we must focus on the long haul — while working together, helping our clients and always doing the right thing

For those who are attacking agents and the associated commission structure, let’s be clear about who and what they’re attacking. They’re attacking everyday Americans who are helping their fellow Americans achieve the ultimate dream — owning a home

The point is that Zillow and Opendoor are actively losing money to gain market share, and if you're in the real estate industry, concerning yourself with disruptors willing to lose billions is a good use of time

In the real estate industry, antitrust lawsuits have become more prevalent in the past few years, but perhaps it's time for litigious parties to take a step back and refocus their energies on sellers and buyers, instead of competitors

One broker reflects on the new realities and lessons learned after a year of adapting to life and work amid COVID-19

If passed, the PRO Act would make the 'ABC' test for independent contractor status the law of the land and would classify most real estate professionals and almost all other gig workers as employees

It's up to us as a profession to uphold high standards and accept nothing less than the behavior reflected in the NAR's Code of Ethics