HomeStack is a build-as-you-go solution for independent brokerages to create powerful, consumer-facing apps
by Craig C. Rowe Mar 8
A tech-leaning, 100% commission brokerage, the company also sells its software separately to real estate agents
by Craig C. Rowe Mar 1
Rechat does a lot of what a lot of other apps do separately, consolidating a tech-stack for tech-savvy brokers wanting to provide a single point solution for lead nurture, brand-building, sales support and lightweight deal management.
by Craig C. Rowe Sep 8
Opinion
Bonzo deftly avoids CRM stereotypes, yet does exactly what a true CRM should. Its video, live chat, email and text campaigns focus on quick responses, relevant subject matter and traceable discussions
by Craig C. Rowe Aug 11
Opinion
The company's internal research shows aspiring tenants who complete their onboarding survey end up choosing properties that cost 15% more per month
by Craig C. Rowe Oct 11
Opinion
While its value proposition isn't anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look
by Craig C. Rowe Sep 10
Opinion
Innovation happens in small spaces. Most agents don't realize that as they become more and more entrenched in their CRM, their tech is becoming ripe for acquisition
by Craig C. Rowe Jun 9
Opinion
After bouncing around Trulia and then Zillow, Market Leader — a CRM and marketing software — has been reborn under Constellation Real Estate Group, and we're better for it
by Craig C. Rowe Apr 30
Opinion
Previously Infusionsoft, this CRM is focused on small businesses in multiple industries but has some unique ways to appeal to real estate agents
by Craig C. Rowe Oct 16
Opinion
Small in size but big on sales help, Onjax's PureAgent CRM has launched after a 3-year renovation of tools and tech, and for the most part, it was worth the wait
by Craig C. Rowe Aug 14
Opinion
The product brings together a number of stand-alone proptech innovations owned by Constellation Real Estate Group to efficiently serve large brokerages and multiple listing services — but is it what they need?
by Craig C. Rowe Jul 17
The CRM is the most talked about and crucial tech investment brokers make for their businesses, but adoption and long-term commitment can be problematic. Do it right this time
by Craig C. Rowe Jun 22
Opinion
When it dominates any conversation about how technology is changing the industry — in an era of amazing innovation — is the CRM really doing enough for real estate? As the de facto, must-have industry tech tool, it's time for true innovation
by Craig C. Rowe May 4
The altruistic and agent-minded networking site was designed to give agents a 'safe space' for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites, and digital business cards
by Craig C. Rowe Mar 6
A Seattle agent, tired of mainstream options, spent 2 years developing a software solution to help agents generate leads, manage contacts and market listings
by Craig C. Rowe Jan 24
Opinion
Designed by agents to offer brokers and teams the best part of a technology support system, its deep lead assignment controls and reporting mechanisms are a dream
by Craig C. Rowe Dec 27