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Buyers Agents and Brokers

Posted in Alternative Business Models By Michael Daly, Monday, October 20, 2008.

How, in this market, do you effectively market yourself as a Buyers Agent or Broker to potential buyers and how do you educate the often paranoid listing agent and seller as to your value?

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Submitted by Anton D. Stetner on October 28, 2008 - 9:32pm.

We are getting the majority of our buyer leads for our buyers agent from our short sales, short sale ads and ads with things that say things like a home starting at lower then market price, give examples of others and say you have more or lists available of preforeclosures, short sales, bank owned and repos.

Hope this help.

Anton D. Stetner
Real Estate Solutions Group
Snohomish County Washington Real Estate

 
Submitted by CHARLIE BECK on October 29, 2008 - 2:27am.

I teach my buyer agent partners to market as full service business. That is, providing a team of professionals from each segment of the homebuying experience. Of course, they are the pinnacle with total relationship control and the housing expert. Next is the mortgage expert(me), title expert, insurance expert, appraisal expert, inspector, builder, mover, landscaper, electrician, HVAC expert and any other service provider that will add value to the team. The agent becomes a single source of reference to the buyer and a strong referral source to the vendors who in kind reciprocate with referrals of their own.

 
Submitted by on November 4, 2008 - 5:33am.

You have to inspire the consumer to take advantage of the market. Focus on those who have needs (move-ups, first timers, serious investors)and provide timely and qualified information so your customers and clients trust you as a resource. Weekly market reports in local areas will assist in establishing values and finding the "bottom" which they are all looking for.

Fred Doleac - Virtual Homes, Inc.

 
Submitted by Michael Daly on November 4, 2008 - 6:30am.

Fred-
Great feedback and certainly something many listing agents shy away from. Many just put their heads in the sand and hope things get better or that lightening will strike.

Waiting...wishing...hoping...is not a business plan.

Michael Daly
The Hamptons Real Estate Blog
True North Realty Associates - A Hamptons Buyers Agency
www.beachamptons.com
631 725 0554

 
Submitted by Ralph M on November 24, 2008 - 8:40am.

"How, in this market, do you effectively market yourself as a Buyers Agent or Broker to potential buyers and how do you educate the often paranoid listing agent and seller as to your value?"

Is this a trick question???????

No matter what the market is, a Buyer Broker should always be valued and needed regardless of the times or economic fluctuations.

This is a trick question, isn't it?

 
Submitted by Stephen Graham on January 1, 2009 - 6:48am.

In my opinion, one must have inventory to draw prospective buyers to view the listings; this can include IDX. During the process, you slowly educate these buyers of the benefits of your service(s).

Associate Broker | Buyer's Agent
www.realtown.com/BuyersAgentGeorgia/blog
www.georgia-new-homes.net

 
Submitted by Carmen Multhauf on June 5, 2009 - 4:44pm.

We should acknowledge that there is a "listing" specialty and a "buyer" specialty. That does not mean that we cannot work with both, but that they are different. In my opinion, the MLS should have a full function for "listing" the contractual buyers as well as sellers. I also believe that we should not represent both the seller and the buyer in the same transaction. It dilutes our value to either party. And, the listing agents have no reason to value the buyers' agent who faxes an offer without using negotiating skills to present the best picture to the seller of the buyer.

Carmen Multhauf
Generational Housing Specialist Council

 
Submitted by on June 6, 2009 - 5:16pm.

My goodness - this is not an environment for ameteurs. It wasn't so many years ago that blind dog with a note in his mouth could get the job done - but not today.

Mark Twain once said "Be careful about reading health books. You may die of a misprint". The same can be for those "By Owner" books, CD's & web sites. The dollars saved in Brokerage fees will be the most expensive dollars the Seller will ever spend - not save.

Rich Johnson
360-319-3267
http://www.johnsonteamrealestate.com
http://www.johnsonteamrealestate.com/blog/

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