LIVE BLOGGING: Super size search
Posted in Connect SF 2008 By RealEstateCafe, Thursday, July 24, 2008.If every major real estate portal has approx. 3 million listings, which of the 20+ sites now receiving syndicated listings will consumers choose? Consumers, according to Vikki of HGTV's FrontDoor.com, use four different listing sites to access information. What do they want to know beyond the basics, particuarly now that prices are falling and house hunts have expanded from weeks, to months, to years?
Wish we had a focus group of consumers, both buyers and sellers in the Inman community to give us RAW feedback on that question, but we don't. What have you learned from watching your clients? If they had a magic wand, what changes would they make? Will your IDX / MLS access system deliver that user experience, or will clients turn to the super-sized search vendors below to satisfy their wish list?
Super Size Search
Real estate search has become more refined as more companies have entered the space hoping to make it easier to find listings online. Hear from executives at some of the top companies in this space.
Moderated by: Brian Boero, Partner, 1000Watt Consulting
Panelists:
John Helm, CEO, MyNewPlace
Lloyd Frink, President & Co-Founder, Zillow.com
Lorna Borenstein, President, Move, Inc.
Marty Frame, SVP & GM, Cyberhomes
Sami Inkinen, Co-founder & COO, Trulia.com
Vikki Neil, VP Online Classifieds, FrontDoor.com
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