LIVE BLOGGING: Evolution of the Real Estate Portal
Posted in Connect SF 2008 By RealEstateCafe, Friday, July 25, 2008.Are real estate portals costing you money for leads you could generate yourself, or do they deliver an ROI that justifies your ad expenditures?
Do you think these first generation movers are keeping up with internet consumers? Are they keeping up with your needs, particularly the need to turn leads into conversion?
As the slow market shrinks marketing budgets, have you written off online leads all together? If not, what's generating the best return on investment -- and how long do you have to wait to see it? ie. how long before YOUR leads turn into closings?
Panelists:
Errol Samuelson, President, Realtor.com
Ian Morris, CEO, HouseValues, Inc.
Jason Doyle, Vice President/GM, Homes.com
Louis Cammarosano, General Manager, HomeGain
Michael Yang, General Manager, Yahoo! Real Estate
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