What's in a name?

I was reading my yahoo alerts today and came across this article about large brands winning in the down market.

You can read the full article here.
Article

I'm not sure I agree. I'm actually contemplating moving to another smaller firm from a large firm because I need to take more to the bottom line and can't do it when I pay 30+% to a major national brokerage.

Anyone else have thoughts on this?

Joe

Bauerle Ranch Real Estate | Austin TX Pflugerfille, Texas parks and recreation

Here's the Excerpt that I read:
Century 21 CEO says agents, consumers want major national brand
In tough economy, buyers, agents want national brand, he says

12:00 AM CST on Saturday, March 8, 2008

By STEVE BROWN / The Dallas Morning News
stevebrown@dallasnews.com

Four years ago, when Thomas Kunz was appointed chief executive of one of the country's largest real estate companies, he probably didn't suspect that a nationwide housing market slowdown was looming.

From 2004 into early 2006 the U.S. housing market boomed – and so did Century 21 Real Estate.

Now that the home market has softened, Mr. Kunz expects consolidation in the industry to benefit Century 21.

"Today it's a different market, and there is a huge opportunity," he said.

"We are going to see a lot of agents who got into the business get out."

Mr. Kunz – who was in Dallas Friday for a visit with Century 21 offices – said his firm has been holding meetings across the country talking about merger and acquisition opportunities.

He said that during tough times, both sales agents and consumers see positives with working for a major national brand.