Blogging and the Long Tail

I little over a week ago there was quite a ruckus about Long Tail theory in the RE corner of the blogosphere. For my "big" post of the week I came up with a 10 step process for measuring the effect of the long tail on your blog and business, including what to do to improve.

The post starts with an overview of Long Tail Theory for anyone that might be new to the topic. If you're already keyed in (and also have read Mary's piece and Joseph's post ideally) you can just skip to the bottom.

Please help me improve the post by asking questions here, at the USM blog or privately via Inmanmail.

Thanks!