Real Estate Marketing 2.0

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A group for real estate professionals to share marketing tips, tricks and strategies

Nov

9
2009

Know the Truth, No Matter How Hard It Hurts

“A 2% reduction in negative word of mouth boosts sales growth by 1%”
- London School of Economics and Political Science, “Advocacy Drives Growth” Study  more...

Oct

15
2009

2009 REALTOR Party Video Contest

Did anyone submit a video to "2009 REALTOR Party Video Contest"? I thought it was a cool idea and a great marketing opportunity. Winning video is featured at NAR this November in San Diego.

We had a great story about a single mom utilizing the credit. Here's the link:

http://www.youtube.com/watch?v=w5ckAxYRg5o

Oct

14
2009

Real Estate Marketing 2.0 Webinar

Is it time to update your web technology?

Are you ranking at the top of the search engines for your area?

Join Web Strategy and SEO expert Riel Roussopoulos as he walks through best practices for website technology.

How to use on and off site blogs to improve your SEO
Social Engagement tools, are your visitors engaging with you?
Social Marketing Automation

If you're looking for a platform that can help you grow your business online, you won't want to miss our live webcast.

For more info on times and dates.
Visit: http://agentxl.com/live

Sep

10
2009

Goomzee Heats Up The Summer By Signing Four More Multiple Listing Services

Missoula MT Sept 8, 2009 - Agreements with Intermountain MLS of Boise and Northwest Montana Association of REALTORs in Kalispell, plus two others, continue to grow Goomzee’s nationwide footprint. Goomzee®, a leading text message marketing and lead generation provider that connects buyers and sellers in real time, announces agreements with four more multiple listings services.  more...

Aug

25
2009

Goomzee Simplifies Photo Management for Real Estate Professionals

Below is a press release from my company, Goomzee. It was syndicated this very morning and discusses our latest product enhancement: Drag & Drop Photo Re-ordering.  more...

Aug

19
2009

Improving housing value through charitable running

I'm running a charitable 5k race in about a week. The charity gives funds to families with children in wheelchairs to build ramps and so on to make their homes better. Since I'm a real estate technology partner (aka evil vendor) I figure it's a good way for me to do something direct for people and for the housing market. Even if it seems small in the grand scheme of things, it isn't small for the homeowners though!.  more...

Aug

8
2009

Using Superior Strategy & Tactics to Win

If you'll take the time to review everything that is laid out in these video's and free report, then you will absolutely dominate your market area when it comes to selling property at the highest possible price in the shortest period of time: http://www.simsprofits.com/?1008344 there is no question about it.

Jul

23
2009

Skirts Networking announce the launch of their first voice for women in real estate

I am so pleased to announce to everyone that our dream has become a reality, Skirts In Dirt has launched our blog, http://www.realestateskirts.com/. I hope that you all will take time to browse our blogs and tell your friends about this great new professional and personal network for women in real estate.

Jul

13
2009

How Being 'Hyperpersonal' Helped Me Meet New Bloggers

Everyone knows the importance of having ‘hyperlocal’ content on your blog, but how many people, I wonder, recognize the importance of being ‘hyperpersonal’? Last week I was tasked to uncover some hyperlocal blogs in our current clients’ markets. Most ‘experts’ will say the best way to get on another blogger’s radar would be to lurk around the site until you find a post you feel comfortable commenting on. But I must say that I am not a fan of waiting, plain and simple.  more...

Jul

10
2009

Eco Friendly Open House Opt In Form

We've been testing a way to both be environmentally friendly while also building the lists of our clients.

We'll be deploying it again this weekend at an open and are expecting even more response this time.

Check out the video post for more info.

It's basically an autoresponder that is preconfigured for the listing details

http://rem20.com/blogs/internet_marketing/2009/5/24/eco-friendly-agents-...

You can try out our solution if you're interested, its' built into it

Still prelaunch, though we have several agents on it already.

http://agentxl.com/a  more...

Jun

29
2009

"What happens if I put a '0' here..."

Last week’s team meeting produced an interesting tale of ‘overpricing woe’. The parents of one of my associates listed their house in mid-2006 at $590,000. The inaccurate list price was determined by their real estate agent, and the property sat on market for nearly 2 years, suffering a price drop of almost $200K. By the time my co-worker’s family unloaded the property, they had to settle for only $400,000; this unpleasant situation could’ve been avoided if only it had initially hit the market in the correct price range.  more...

Jun

23
2009

Search Engine trends

Hey everyone,

I just wrote a new column talking about recent search engine trends and how you might want to adjust your SEO tactics. For many of you, it probably won't be an adjustment or much of one (if you're here in the marketing 2.0 thread you're probably already doing a lot of the best practices).

http://cli.gs/t8r7Bd

I hope to see you all at Connect soon!

g

Jun

16
2009

Looking for feedback on new promotional video

We've just put together a new promotional video for Dwellicious Pro.

It's been uploaded to YouTube.

http://www.youtube.com/watch?v=J_E_Ww-V9bk

I'm looking for feedback, before we do a final edit, in regard to the following criteria:

-content
was the information presented understood?
-speed
too fast?/too slow
-music
good choice of music?/bad choice of music?
-overall impression
quality/content/etc.

Your feedback would be much appreciated!

Thanks!

Greg Robertson
W&R Studios

Creators of Dwellicious

Jun

15
2009

Suck 100's of new leads off classified sites

Please watch this video blog post where I show you how to use this killer new software that sucks new leads from craigslist, kijiijii and backpage with just a few clicks of the old mouse button.

http://rem20.com/blogs/internet_marketing/2009/6/12/highly-targeted-real...

May

28
2009

Wishing I Was a First-Time Homebuyer in '09

I am in no position to stand on a soapbox and preach a “How To” on revitalizing the real estate market. I can however let you in on today’s most un-secretive, yet still ambiguous headline that stands to be one of your greatest selling tools for 2009: The $8,000 1st Time Home Buyer’s Tax Credit.  more...

May

23
2009

Farm in Missouri

I have just learned of a farm available in Missouri near Ballwin. It is 226 acreas with a 4 Bedroom, 1.5 Bath 2,720 sq ft home built in 1910. It has a large barn w/stable. It would make a great family farm to pass down to future generations or a great summer campground. It is listed for $4.9 Million Contact me at lisa.mcknight@century21.com to refer a client for this property.

May

14
2009

How to Grow Business with Investors in Today's Market

Real estate investors are the most active buyer in the current markets. They account for more than 1 out of every 5 real estate transactions,and 75% of their purchases are single family homes, condos, and townhouses.

What are you doing NOW to grow your business with investor clients, and what actions can real estate professionals take to make investor clients want to do business with them?  more...

May

13
2009

May

6
2009

May

3
2009

Referrals Fees vs Advertising | Which is a better spend?

Just curious what agents think is a better spend (or what would you rather... pay for advertising? or pay referral fees for business closed?)

If you could take a second to answer the survey here, it's just 5 questions and there is a little thank you bonus at the end for taking the time.

http://rem20.com/blogs/internet_marketing/2009/5/03/commissions-vs-refer...

Your input is appreciated.

Apr

23
2009

Every though of owning your own winery? There is an award winning winery for sale in Virginia

Passing for someone in my network.

Award Winning Virginia Winery for Sale ($1,790,000) - Tremendous opportunity for those who have dreamed of owning their own winery/vineyard/farm. www.savoy-leewinery.info  more...

Apr

21
2009

Boost Investor Leads and Retain them as customers by using this Free Investor Tool

There is an investment tool available to realtors to use in their marketing to Investors. This is a part of the buyer market that many of us need to either tap into or retain more clientele. Realtors can partner with them without cost. Their tools assist in keeping track of rents, provide a monthly newsletter which gives tax saving tips, tips on locating renters, tenant retention and more. It's a simple process sign up for both realtors and investors is free.  more...

Apr

17
2009

What Agents are looking for in a web marketing solution.

Where is the split between agents who want it all done for them and agents who want to do it all themselves?

Are you the DIY type or the "Make It So" class

Tell us what you think by answering these few short questions

http://spreadsheets.google.com/viewform?formkey=cHZOdEJTNGJVcDB1ODM3TDlS.....

Thank you

Apr

16
2009

European Franchise Expands in California Despite Downturn

Engel & Völkers has just assigned its 555th license with the signing of the license region for Beverly Hills, Bel Air and Westwood by Michael Giorgio. He plans to open his first Engel and Volkers residential real estate shop in July 2009.  more...

Apr

1
2009

Mar

25
2009

Mar

9
2009

March Marketing Madness

Starting March 1, investors can once again own and finance up to 10 individual properties and get Fannie Mae backed loans. Previously, an investor with 5 properties, great credit, and documented income could not finance an investment property without bringing in a partner or resorting to creative financing methods.

Undoubtedly, investors who had been halted by the limit are in a position to buy now.

In lieu of this, we started March Marketing Madness (a stimulus aimed at helping agents with these emerging investors). In alphabetical order, here are some tips we have:  more...

Mar

6
2009

Feb

23
2009

RETS...Can't You Get That From Mosquitos?

There's been a loud hullabaloo in the industry lately concerning IDX feeds. Unfortunately, the staggering amount of people who are unreasonably excited about IDX is equaled and possibly even surpassed by the amount of folks who couldn't tell IDX from their own left hand. I myself was included in the ranks of the un-knowledgeable until I received enlightenment not twenty minutes ago. Now, verily do I pass unto you:  more...

Feb

6
2009

Feb

5
2009

How To De-Ice Your Phone Line

A few weeks ago, while driving down California’s sunny coastline, my sister asked me what made me different from every other telemarketer in America. You know who she was referring to: those guys that only seem to call between 6 and 7 p.m. offering you authentic, discount Cuban cigar bundles straight from the tropical beaches of New Jersey. At the time I wasn’t sure how to respond. But the crisp weather of my native Missoula Valley has since jarred my brain into production, and I am now equipped to answer my sister’s query.  more...

Friday the 13th - Gaining INVESTOR CLIENTS - 30 minute Webinar @2PM EST

Last week's webinar rocked! By popular demand, we're doing it again tomorrow, Friday 2/13 @ 2PM EST/ 11AM PST for those who missed it. The discussion will be broken down into the following:

* Why are RE Investors important to me?
* How can I be successful with RE Investors
* What does TReXGlobal do to help me?

You might spend hours blogging, on social networking sites, SEO, etc...
Spending 30 minutes to learn if you are marketing to investors correctly is well worth the investment.  more...

Feb

2
2009

Jan

20
2009

Foreclosures - Is There A Light At The End Of The Tunnel?

Happy mid-January, from Sunny San Diego! Unfortunately, the Inland Empire’s falling median home price is a harsh antithesis to the joyous sunshine that is causing the glare on my computer screen. A major headline in NBC-LA’s evening newscast last night, DataQuick statistics highlight a 35% drop in SoCal home prices since December of last year. The San Diego-based research company reported an MHP (Median Home Price) of $278,000 last month for the six-county region of Southern California. This figure contrasts harshly with December, 2007’s MHP, a dazzling $425,000.  more...

Jan

18
2009

Obeoman is NOT dead...

To everyone at Inman:

I am not dead or dying.

But zero hour is here.

Very soon, there will be a new face for Obeo here at Inman. Please welcome the new guy as you did me.

And of course, it would be my pleasure to rejoin you as myself-if you can stand me as that and will have me back!

My hew contact information is below.

Hope to see you here, there and everywhere!

Steve

Steven Stearns
Social Network Building
Anyone.Anywhere.Anything.
Content Creation Consulting For Commerce, Creatives and Citizens
shsworks@sbcglobal.net
920-691-6030

Join me at:  more...

Jan

16
2009

10 ways to make your business viral

Grab this free report that shows you how to make your real estate business go viral.

Viral Listings Report

Jan

12
2009

It's Just a Matter Of Time

Half-empty or half-full? Ethereal vengeance or a blessing in disguise? Whatever your view of the industry’s recession, know this: Those who can, will. Those who can’t will cease to be. And simply put, those who can are the agents who are most effective at self- and time-management. Economic duress will weed out the sun-dried agents in your office that aren’t producing, leaving more on the plate for those of you who are hungry and harbor a willingness to manage your time effectively.  more...

Dec

31
2008

Tips To Make You Someone Worth Listening To

In 2007, Forbes Magazine published a list of the 9 most commonly aroused fears. Included on the list were spiders, snakes and bats (oh my!), confined spaces, heights, and public transportation. Surprisingly, there is something else that most people fear more than death: public speaking. Apparently, many out there are afraid of embarrassing themselves in front of large groups, especially in a business setting. Who knew?

Well, don your backpack and grab that Batman lunchbox, ‘cause we’re going to speech school!  more...

Make a Scene! It's a Celebration! Happy New 2009 to You,Family and Friends

As we reflect and get ready for the Year-End and look forward to the Year-Ahead,

we at The Real Estate Investor Network(REINclub)

wish you a NEW YEAR 2009 filled with the best of

health,peace,prosperity,full of hope,abundance,and

resolution to make this the best year ever (in profitable

investing especially in real estate).

Happy New Year!
Susan Ordona
http://susan.reinclub.com
http://www.reinclub.com/susan/warondebt.html

Dec

30
2008

Community Focused Marketing | How to be a community leader.

Marketing Real Estate (or anything) is usually less about the product you're selling, than about the solution that you can provide and being known as the go to person for that solution.

In Real Estate it's more about the community... than solely about the house.

In our experience, being known as the "go to guy" for information about the community (including, but not limited to what homes are for sale in it) has proven to give the most long term results.  more...

RTV Announces Integrated Social Networking Utility for Virtual Tours

“Team RTV understands that although we are in the virtual tour industry, we are first and foremost in the marketing business. Our marketing department has been hard at work to not only integrate incredible marketing features such as this, but also to coach our  more...

Dec

29
2008

What Kind of Phone Call Does an Investor Want?

There are many different ways to cultivate relationships with investor clients, and a lot of it starts on the phone. Accomplishing a productive phone call can be difficult for those who are a little less experienced with marketing to investors.

How do you talk to investors? As we all know, if we can't get beyond a phone call, we won't get very far at all... What things have you seen that have worked?

Dec

27
2008

How many people can I possibly meet at Inman NYC?

I'm setting a goal to meet as many people as I possibly can at Inman NYC.

If you are going, will you please send me a message in FB or
send DM in twitter to @mattfagioli.

Or, I guess we could just do the old fashioned email :)
matt@diamonddwellings.com or cell 678.414.5991

If you see me there, please say hello.

See ya there!

Dec

24
2008

Holiday Life Staging

When I began plotting out this week’s post, the topic I had in my sights was a how-to on home staging. But then I remembered, “Hey, it’s Christmas tomorrow. Nobody wants to hear about something that might resemble work.” Sadly, by the time I had this realization an hour of research had been logged and I had a full page sitting before me of transcribed brainstorming. Well, “waste not, want not,” Mom used to say.  more...

Dec

18
2008

What's Most Important To You in Terms of Blogging?

Hey everyone,

I've got a blog at www.Realty.com/blog and my whole question to everyone is what is most important to you when it comes to blogging? Is it for the links? Is it to make your main site more reputable? Is it to build a community (with comments)? Is it everything?

I find I oftentimes have quality content but not enough time to actively promote it within the community. I would love to build some sort of Real Estate blogging network and I suppose that's why I'm on here.

Would love to hear from fellow bloggers and check out your Real Estate blogs as well!

Cheers!

Dec

17
2008

Dec

4
2008

Dodging bullets, blizzards and the blues...

So,
Do you need a Kevlar vest, a shovel or...?

http://obeoman.blogspot.com

Steve
Obeoman

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