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Google Base Housing search inserted to main Google SERPs

Posted in Real Estate Marketing 2.0 By , Friday, June 6, 2008.

Hey all,

I've begun noticing Google inserting housing searches above the #1 organic for real estate related searches on their main search. Not sure how long this has been in place for various markets.

I wrote a post describing it along with a couple ways real estate pros might use this at the Union Street Internet Marketing and Technology for Real Estate blog

The short version is: "listing as content."

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Submitted by on June 6, 2008 - 11:47am.

Hey G

Google has been doing this since at least a year now (see http://www.futureofrealestatemarketing.com/another-hint-at-google-real-e...). The results are being pulled from Google base - which if you're an agent and you're not dumping your listings in there, you're missing a big opportunity.

Joel
Future of Real Estate Marketing

 
Submitted by Pasadena Real Estate Agent on June 6, 2008 - 11:58am.

Regards,
The Manzo Team
RE/MAX Tri-City
626 296-2900
Los Angeles Area Real Estate
http://los-angeleshomes-forsale.com/

 
Submitted by Pasadena Real Estate Agent on June 6, 2008 - 12:00pm.

Thanks "G" you are the man!
check it out at: http://base.google.com/base/a/3912047/D2861657598979085065 and click on Pasadena Real estate and See what happens!!!!!
Regards,
The Manzo Team
RE/MAX Tri-City
626 296-2900
Los Angeles Area Real Estate
http://los-angeleshomes-forsale.com/

 
Submitted by on June 6, 2008 - 12:13pm.

D'oh!

Thanks for the heads up Joel (post now edited). I hadn't bumped into it consistently for many of the searches I was watching until the past week or so. I get you a drink at Connect.

G. Dewald | Union Street Media | USM Blog

 
Submitted by Frank Bailey on June 16, 2008 - 3:04pm.

This was some good information; I've added my listings and started getting some referral visits to my site. I wish it didn't expire in 14 days though.

 
Submitted by on June 17, 2008 - 5:40am.

I'm glad you liked it, Frank.

You may want to look into a service that will handle the syndication for you. My firm does this for our clients, but there are lots of options out there.

G. Dewald | Union Street Media | USM Blog

 
Submitted by Chris Knight on June 18, 2008 - 10:42am.

I use Point2 to market my listings to GoogleBase and dozens of other places with just one click. It has a 6 month free trial and then under $10 a month. It also comes with a nice website and dozens of other things. I really recommend it.

Chris Knight, GRI, REALTOR
SelEquity Real Estate, Boise-Nampa
www.MoreAgent.com | Together Everyone Acheives More

 
Submitted by mark langowski on June 18, 2008 - 10:47am.

Chris,
We get a feed from Point2nls on our site http://www.beatyouthere.com .
You can also feed your listings directly to us manually or through our mass data upload.
It is FREE of charge to post on our search engine and we have many exciting features that we will be releasing shortly.
Thanks,
Mark Langowski
CEO
http://www.beatyouthere.com

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