Hawaii Real Estate Website | HawaiiLife.com 5.0
Posted in Real Estate Website Reviews By Justin Britt, Tuesday, March 17, 2009.Aloha Everyone,
We launched a new version of www.HawaiiLife.com. Bounce rate is down to 14.5% (from 18.2%). Conversion rate is up to 2.4% (from 1.7%).
We've been working through a lot of bugs and would appreciate any feedback that will help us improve the site.
I'm really interested to get feedback on the galleries section, www.hawaiilife.com/galleries/. We've been getting really positive feedback and we're thinking about taking this design and making it the main search.
Thanks for your reviews,
Justin
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Submitted by Jeff Manson on March 17, 2009 - 7:39pm.
Justin –
Very nice! Looks very similar to www.homeaway.com and a template we have been working on. Glad to hear it is converting well. Photo Gallery is a nice touch as too.
Jeff Manson
www.adrhi.com
Hawaiis
Real Geeks
Submitted by Tony Spencer on March 18, 2009 - 4:58am.
Justin
I like the gallery browsing a lot. Just a couple tweaks I would make on that page:
* don't show "- land" if you don't have that piece of data for a property
* instead of "10,515 land" I would show "0.24 acres"
* don't show "dom" if that data is empty
* could you squeeze in "37 days on market" instead? i don't think the average buyer would know what that means.
Otherwise I think the AJAX is very well done and an example of great usability.
- Tony Spencer -
Hawaii Real Estate and Vacation Rentals Free Listings
Submitted by Justin Britt on March 18, 2009 - 11:24am.
Thanks for the advice:
@Jeff - I have seen the site homeaway.com before, but we didn't base the design off that site. But now that you mention it, there are similarities.
@Tony - Great suggestions. We'll put these on the bug list.
I guess I should be more specific with the question I'm trying to get at. Do you like the main search view (www.HawaiiLife.com/search.php) or the gallery view (www.HawaiiLife.com/galleries/) better?
--
Justin Britt
Head-Web-Head
Hawaii Life Real Estate Services, LLC
www.HawaiiLife.com
www.RealAppy.com
Submitted by Jeff Manson on March 18, 2009 - 11:39am.
The Gallery view is much more appealing.
Jeff Manson
American Dream Realty Hawaii
Hawaiis
Submitted by Tony Spencer on March 18, 2009 - 12:00pm.
+1 for gallery view
Submitted by Jeff Manson on March 24, 2009 - 3:50pm.
Your bounce rate is right in line fora highly efficient and effective site. Ours is right about 14.18% on our main entry pages plus our conversations have gone up 4 to 6 times since we pushed our new design. A better user experience makes the HUGE difference ;-)
Same thing happen on this San Diego site when we pushed the new design and made the user experience better.
Jeff Manson
American Dream Realty Hawaii
Hawaiis
Submitted by Justin Britt on March 24, 2009 - 3:54pm.
Aloha Jeff,
Bounce rate for our landing pages is around 12%. I totally agree with creating a better user experience. I wish I could get a little more feedback on the gallery vs. the standard search.
--
Justin Britt
Head-Web-Head
Hawaii Life Real Estate Services, LLC
www.HawaiiLife.com
www.RealAppy.com
Submitted by Jeff Manson on March 24, 2009 - 4:04pm.
Tony and I like the Gallary for what that is worth. I guess others in the group are out drumming up business.
Jeff Manson
American Dream Realty Hawaii
Hawaiis
Submitted by Rich Johnson on March 24, 2009 - 4:47pm.
Jeff,
The gallery section is very nice. The quality of the photos is over the top. Did you do those yourself or hire it done?
Took me a second to wrap my head around your property search but that is probably more a function of my generation. I grew up wih a phone that had a handle you cranked & then graduated to a dialer on a party line.
Well done!!!!!!!!!
Rich Johnson
360-319-3267
http://www.johnsonteamrealestate.com
http://www.johnsonteamrealestate.com/blog/
Submitted by Brell - Brenda Ellis on March 24, 2009 - 7:44pm.
I LOVE the galleries... fantastic photos - and they load fast too! It makes for a much nicer browsing experience as far as I am concerned... it makes looking at the properties a pleasure - where as the standard search seems to always be sorting through a lot of "what I don't want" to try to find what I might be interested in.. I think the size of the image has a lot to do with it... Great work!
Brell
Okanagan Valley, BC Canada
Submitted by Claudio Cantillano on March 27, 2009 - 8:27am.
I love your site. Keep up your good work.
Claudio Cantillano
Director
Coastal Communities Costa Rica
www.CCcostarica.com
888.385.9974
Submitted by Tony K on April 14, 2009 - 11:17am.
I do like the galleries but one thing unrelated - maybe you should take out the leasehold properties? I see a lot of low priced listings and people usually don't understand leasehold in hawaii.
I do like the new search though.
Tony K
www.alohatony.com
Submitted by Tony K on April 14, 2009 - 11:17am.
I do like the galleries but one thing unrelated - maybe you should take out the leasehold properties? I see a lot of low priced listings and people usually don't understand leasehold in hawaii.
I do like the new search though.
Tony K
http://www.alohatony.com
Submitted by Justin Britt on April 14, 2009 - 12:46pm.
@Tony - Thanks for the advice. We should also provide an explanation of leasehold properties on our website whenever a property is leasehold.
Looking forward to meeting with you in Honolulu.
--
Justin Britt
Head-Web-Head
Hawaii Life Real Estate Services, LLC
www.HawaiiLife.com