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Teresa...I agree on every point. I have been in Online Marketing for years with an emphasis on Social Media (and a real estate background). Here's my thoughts: 1. A website is a marketing tool to expose properties to potential buyers/sellers. The problem is, a stand alone Realtor website or Broker Site is NOT what the potential buyer wants or what a potential seller sees as valuable to selling their property. The Internet has put the Consumer in control and the Consumer wants to go to ONE site and search all properties available. Period. And he/she does not want to "sign" in to search for those properties. The Seller wants to know how the Realtor is going to "market" the property..especially Online since most potential buyers are Online now. 2. A stand alone Realtor site does not and never will generate enough traffic/potential buyers without a large amount of costs towards SEO/SEM and other traffic generating services. A Realtor will spend all of their time on generating traffic to the site...and less time in actually selling homes. It doesn't matter how pretty or how good your website is...if no one is visiting it, it's worthless. So, how do you expose your properties and yourself to the 87% of people who start their real estate search online? I suggest you find a comprehensive Online Marketing program that has been created by experts in Online Marketing/Social Media instead of trying to do everything yourself. We (2media) have taken all of the new technology available (video, social media sharing tools, etc.) and created a comprehensive Online Marketing program for Agents with listings over $1million. Our program is in beta testing and we have only launched in Southern California for now, but will open the site up Nationally and then Globlly by the end of 2009. The site is: www.LuxuryRealEstate4Charity.com If you are an Agent with listings over $1million in Southern California, we encourage you to join the program as it is currently FREE! Here's how it works: 1. Sign up at: http://www.luxuryrealestate4charity.com/pages/registeragent 2. Create your Agent profile, which by the way, can act as YOUR WEBSITE. It includes your pictures, your contact details, a link to your blog or website (if you choose to have one), an area where you can have your clients post their testimonials and links to all of your listings. 3. Upload an unlimited number of property Videos. If you already have a video of your property, feel free to post it. If you don't have a video, you can take the property photos and put them into a video format very easily through www.RealEstateShows.com. As a marketer, I recommend you hire a professional videographer (we provide experienced videographers who create your personalized video for $450...much cheaper than a print ad) and have him/her film YOU, the AGENT, giving a tour of the your properties. That way, you are selling yourself and you can point out the unique features of the home that can't be done with pictures. NOTE: 73% of buyers say that they would be more willing to list with an agent who offered to shoot a video. So, by doing this, you will win more listings in the future. And again, the potential buyer would much prefer to see a video of a home where he/she can get a "feel" for the flow of the home...rather than just pictures. 3. Use the Social Media sharing tools to send your Agent Profile (to be used as your website) to potential buyers. You can also send each property video to potential buyers with one click of a button, or post it to Facebook, or Twitter, or to your Blog, website. Using these videos as a Marketing Tool allows you to reach more potential buyers (unlike a print ad). 4. 2media will offer free weekly online classes to teach Agents how to take advantage of social media/online marketing to win more listings and sell more properties. We will provide listings presentations that work (see quote from Beverly Hills Agent below, assistance in email marketing etc. There is so much talk about that fact that Agents need to use social media...but no one is really TEACHING Agents how to apply this technology to do their job. These weekly classes will be presented by industry experts in online/social media marketing who have the ability to apply these tools to the real estate market. We will present these tools in an easy-to-understand manner so that Agents can feel confident about using Online Marketing to build their business. We are here to help Agents become better marketers. 5. The best part, 2media acts as your very own Marketing Agency. Our goal is to drive the AFFLUENT BUYER to the site to expose your listings to the largest audience online. Our PR & Marketing program is centered around the fact that when a property is purchased DIRECTLY through the Agent (no buyer's agent), the Listing Agent agrees to donate 1% of the property sales price to the Habitat for Humanity Affiliate where the home resides. (If the buyer comes through a Buyer's Agent, we leave the donation amount up to the Listing Agent's discretion). The Habitat Affiliate will document the donation with a video and post the video the the site. This video will be used in PR & Marketing. The Agent can use his/her donation as a way to win more listings, show that he/she is giving back to the community, he/she is marketing the property online etc. This "cause-marketing" strategy allows 2media (and the Agent) to reach the Affluent Market and push them to buy properties that are listed on the site AND use Agents who are members of www.LuxuryRealEstate4Charity.com. It creates a "buzz" about these properties and participating Agents...it's sets them apart. 2media will drive traffic to the site through PR, Direct Mail, Email Marketing, Advertising, Social Media Marketing and SEO. So, to sum up, we have created an easy program for Agents to be more successful in their effort to market & sell luxury properties. Membership is currently free but will only be $49/month in the future. That's a bargain for being part of an entire Marketing Program. Please feel free to call/email any time for Online Marketing/Social Media advice. Thanks. Marcia Canady President & COO 2media.us www.LuxuryRealEstat4Charity.com http://twitter.com/LuxRE4Charity marcia@2media.us Tel: 949.544.1740
For the Luxury Market (properties over $1M), www.LuxuryRealEstate4Charity.com offers not only Video, but social media sharing tools (send video to potential buyers, post to Facebook, Twitter, Blogs, Websites etc.). Video is the best way for Agents to actually sell the home in the Global Market. The site is currently in beta testing, but will open up Globally in the next few months. As the Affluent Buyer is hard to reach, 2media created a Cause Marketing campaign associated with Agents/Properties on the site. When a property is purchased directly through the Listing Agent, the Agent donates 1% of the property sales price to the Habitat for Humanity Affiliate where the homes resides. This creates a "story" about participating Agents and their Listings that 2media uses in an extensive PR & Marketing Campaign to drive the Affluent Buyer to the site. 2media acts as the Agents marketing agency by attracting Affluent Buyers locally and globally. Currently, the site is available for properties in Southern California and is free while we are in beta testing. I think Proxio is also an excellent tool to expose properties to the Global Market. Marcia Canady President & COO 2media.us www.LuxuryRealEstat4Charity.com marcia@2media.us Tel: 949.544.1740 http://twitter.com/LuxRE4Charity
Hi Teresa: Thanks for a thoughtful post. I agree...to be competitive in this market, Agents are tasked with learning new ways to win listings and sell properties. We at 2media not only have real estate backgrounds, but we have years of online and social media marketing experience. We created an online marketing program that applies all of the social media, online marketing, offline marketing, job searching tools and cause marketing into one "turn-key" easy program. We launched www.LuxuryRealEstate4Charity.com a few months ago in Southern California as a "beta" test. We will do a full launch in April and the open up the site Nationally & Globally in the next year. Agents pay a low monthly fee and can create an Agent Profile (which can serve as their website). Their profile is linked to all of their listings that they upload to the site. Agents can upload unlimited property videos...and we help them get those videos created. I can't think of a better way to "sell yourself". Agents are filmed giving a tour of the property with the ability to show their expertise and point out the unique features of the home. All of the social media sharing tools are included: Send the property video to a potential buyer via email (what better marketing tool is that?), post the property video to your blog or website, Facebook, Twitter etc. We will offer free weekly online classes to teach Agents how to take advantage of social media/online marketing to win more listings and sell more properties. These weekly classes will be presented by industry experts in online/social media marketing who have the ability to apply these tools to the real estate market. We are also implementing an aggressive PR & Marketing program to drive the Affluent Buyer to participating Agents and their properties. We act as the Agent's personal marketing team. So I agree. Agents who seek out these types of programs will prosper in this tough job-seeking economy. :) Thanks again for the post. Marcia Marcia Canady President & COO 2media.us www.LuxuryRealEstat4Charity.com http://twitter.com/luxre4charity marcia@2media.us Tel: 949.544.1740
