Aaron Kardell - HomeSpotter / MobileRealtyApps

At MobileRealtyApps we are excited to empower real estate brokers and MLSs to create their own apps featuring augmented reality, using our HomeSpotter technology.

App vs. web shouldn't be either/or... there are pros/cons to both... The primary factor in deciding between the two should be frequency of usage; mobile web is perfect for quick access to one-time use info; apps are better for repetitive use. For example, if i want to know what hours a specific restaurant is open, that restaurant ought to have a mobile optimized website. It's unlikely that I would download their app just to find out what hours they are open. However, if I want to provide the best way to search for a restaurant, that should be done in an app (e.g. Yelp). An app can provide the richest user experience, the fastest access, and it's the most natural way to end up on someone's home screen. Moreover, features such as robust map support, augmented reality, and push notifications are only currently possible through an app. In our MobileRealtyApps product line for RE brokers, we see mobile web as an entry point / gateway to apps (a sign rider at a property leads to a mobile website for that property, which encourages consumers to download apps).