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Joined 01/20/2008

Adrian Sherwood

Designer of Disruptive Technology

The Sherwood Group

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(409) 739-2888

"I have created a technology that will stand this industry(real estate) on its head" was how the email began to Mark Lesswig; in 2006 I believed it, and I believe it now. My experstise is in communications with a specialization in audio-video production. I hold no real estate license at this time. I have studied the myriad of problems facing everyday agents and have found gaping holes in the way most carry out their tasks. My goal is to maximize tasks while minimizing those holes; and it'll happen in 60 seconds or less.

My Comments

  • In my opinion the problem
    By June 1, 2009 - 10:26am

    In my opinion the problem isn't the fees at all; it's the lack of transparency. This drives the public to believe that all Brokerages are the same, when in fact they are not. When a doctor completes a surgery or a plumber finishes a project the outcome is the same, verifiable performance. The fact you are healing after the surgery or your pipes are draining properly is the proof in the pudding.The consumer doesn't really care HOW the doctor or plumber did it, only that it worked. But, in real estate, with fees climbing into the 5 and 6 figure range consumers DO care how these fees are dished out. The parody is while they want you to justify fees they don't give a da*n how much of your life you lose to 'get the job done'.It's hard, it's cold, it's reality. So, what do you do? A comprehensive marketing plan with built-in transparency is a good place to start. This plan accomplishes two things: 1. It answers the question "why am I paying you?" 2. It keeps greedy lawyers at bay. A paln with built-in transparency also has built-in verifiable performance. It destroys the question "why am I paying you?" I'm writing a comprehensive guide on how to do these things in 60 seconds or less, but I'm not finished;enough said.

  • The only thing that can
    By March 3, 2009 - 5:14am

    The only thing that can battle a negative perception is performance.Particularly the performance of your information; it must be in line withyour clients obectives AND transparent. The industry has failed in helping Agents accomplish this. Need proof? Just go to www.realtor.org and type in listing theft and read the report NAR put together. Now, ask yourself "Why would a national organization need to publish a white paper on this topic?" - It's because others are figuring out how to use listing information to their benefit vs. Agents. Thus, the copyright argument pops up. But, if your information is in line with your clients' objectives and transparent noone can paint you or your profession with an ugly brush. Agents need to broaden their portfolio of information services. I'm currently working on doing just that.

  • I may be wrong here, but,
    By February 16, 2009 - 7:26am

    I may be wrong here, but, doesn't the homeowner have the final word. For 100 years the person writing the checks has had little leverage;why? It's because they've had nothing to bring to the table when seeking the services of a Pro. I believe they can bring some major bargaining power to the table, and I'm building a site to prove it.