Brad Yzermans

• Manage |RSSCalifornia Real Estate Bloggers
• Manage |RSSThe Future of Real Estate Lending

well said. When agents don't really have the experience or industry knowledge, they seem to resort to being home finders and chauffers because they have nothing else to offer. Just like Loan Officers who pitch rate and fees...they probably have nothing else to offer.

hilarious stuff. I enjoy your posts. I agree, communicating your brand is critical in defining who you are, what you do, and how you differ from 95% of the others out there. Maybe a bigger challenge is finding out what you do offer and how you are different....and then figuring out how to communicate/brand it.

Look. FHA is not a subprime product. Subprime focused on those who could not manage their debt. I am willing to bet 75% of all FHA defaults are a result of a job loss.......and I highly doubt that losing a job in this economy is reflective of an FHA borrowers inability to manage debt. Does someone seriously think that 5% or 10% down payment will prevent a foreclosure more than a 3.5% down payment when someone loses a job? If anything it would make it worse because if some uses up all savings for a 10% down payment, they have less left over for reserves. If you think otherwise, please explain. Requiring 2 months PITI reserves would be a better idea than requiring a larger down payment.