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"CB Office offers coffee and wi-fi" - how is this news? What real estate office doesn't offer coffee and an internet connection? I love proclamations, like "if you don't have one of these, you'll be out of business in a year." A blackberry is not a business essential item. There are many, many markets across the country dominated by agents who don't blog or twitter about what they had for breakfast or syndicate their listings to dozens of sites that don't sell their homes. There is an opportunity for some agents to adopt some of these technologies and really scoop up some market share but real estate is a relationships business. http://zolve.com http://thewoodlandsrealestatevoice.com
What should a commission cost? What is it worth? It is just like your childhood baseball card collection: it is worth what someone else will pay for it. Agents who earn $60,000 commissions do not earn it by making flyers and sending ads to the newspaper. They make it by investing years in a specific real estate market to: 1. Gain true subject-matter expertise in the location, and 2. Create the relationships necessary to procure buyers and actually consumate multi-million dollar transactions. The transactional nature of real estate is not what separates the millionaires from the wash-outs. Those high commissions are earned by building the capability to be one of the very few people in your community who has the relationships, reputation, and experience to make a $3,000,000 transaction seem like it was a $300,000 transaction. Many agents invest years trying to attain this market positioning and never do. On the other hand, a select few do and they fill a demand that is evident by the fact people are willing to pay the fees. http://zolve.com http://thewoodlandsrealestatevoice.com
Yes, I Ilyce, agre with Maureen. We all understand the problem. What are some real solutions? http://zolve.com http://thewoodlandsrealestatevoice.com
