chris frerecks

Great post Theresa. It can be difficult to reign some folks in on the idea of the long tail and how it's strategic versus the usual subject topics. As an example, [understandably it may or may not bring the most qualified leads]: a client told me he wrote up a brand new restaurant in his area. He'll do this from time to time because it not only demonstrates local authority, but enthusiasm for the community's local businesses. As a result, he became relevant in the search engines for this restaurant in his area. Apparently, the owners had no web presence and folks were searching and finding him. He got a bunch of traffic to his blog, was awarded a listing by some folks who were also in the market for an agent and... the long tail was personified! In Real Estate, there's such a rich local opportunity to share what you hear, see, know and the overall enthusiasm you have or your marketplace. Thanks, Chris :-)

Well put Kris. Findability is important [long & short tail], but it only goes so far with empowered consumers. Blogs offer a broader opportunity to demonstrate your enthusiasm, knowledge and trustworthiness :-) chris frerecks realestate blogsites/ kinetic knowledge chris@realestateblogsites.com