Donna Bruno

I agree that our industry is broken.... Too many agents who are unwilling to go for training, but I think the public reinforces this. They shop by commission rate instead of value. Agents shop that way for their brokers too. And what's worse is that we don't charge anything until the house is sold. Guys...this is getting old. People don't respect what they don't pay for up front. Agents don't often take "free" training, although it might be awesome and consumers are suspicious of "free." As brokers, we can't operate without income to support our new clients' marketing. Whether a house sells or not, we have costs attached to it. We need to do better. With all of the flipping around of agents in our region, why train an agent if they are going to be your competitor next week???? Perhaps a guarantee of employment with a minimum term is what needs to be called for too.

Great article! I see myself as a mentor and coach. When agents leave for bigger splits they never make the money that they do with our company cause I spend time with our agents planning their business. I agree that the manager has a lot to do with the success of the agent providing that the agent comes for assistance! Thanks for getting the word out that some agents shop companies without asking enough questions to understand the value. Your article is so right!